Head of Marketing, France

Whatnot
London, Berlin
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Cross-functional leadership","Prioritization","Judgment","Accountability","Adaptability"]

Own and scale demand growth in France as the marketing lead, setting priorities and driving cross-channel execution across paid, influencer, partnerships, and events. Identify blockers to growth, test new interventions, and ensure campaigns and content are locally relevant. Build and lead a France-focused marketer and influencer/creator ecosystem, collaborate with category and creative teams, and improve brand awareness and trust in the market.

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FursaFursa
Whatnot
Whatnot
3 days ago

Head of Marketing, France

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Last checked: 14 hours agoStatus: Live

Job Summary

Own and scale demand growth in France as the marketing lead, setting priorities and driving cross-channel execution across paid, influencer, partnerships, and events. Identify blockers to growth, test new interventions, and ensure campaigns and content are locally relevant. Build and lead a France-focused marketer and influencer/creator ecosystem, collaborate with category and creative teams, and improve brand awareness and trust in the market.
Location: London, Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own buyer growth in France by defining and executing marketing strategy to drive first-time buyers and repeat engagement.
  • •Identify growth blockers and define marketing interventions, setting clear priorities for the highest-impact opportunities.
  • •Lead cross-channel execution across influencer, paid, partnerships, and events, and guide locally relevant campaign and content production.
  • •Manage and scale the influencer/creator team in France and ensure measurable impact across the marketing funnel.
  • •Directly manage France-focused marketers and collaborate with category and creative teams to align priorities and drive execution.

Pay and Benefits

Perks:Health InsuranceMedicalDentalVisionWork-from-homeHome OfficeCell PhoneInternetCare BenefitsWellness StipendChildcarePensionParental Leave

Key Requirements

  • •Proven track record driving measurable growth and business impact in France.
  • •Experience across multiple marketing levers (e.g., paid, influencer, partnerships, content, events) and combining them effectively.
  • •Strong judgment and prioritization to focus on highest-impact opportunities in a fast-moving environment.
  • •Experience managing or mentoring teams and driving impact through others.
  • •Fluent in French and English (written and spoken) with deep understanding of the French market.
Experience:MarketplacesLive shoppingCreator-driven platformsCommunity-led productsInfluencer ecosystems
Skills:Cross-functional leadershipPrioritizationJudgmentAccountabilityAdaptability
Languages:FrenchEnglish

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn