Vice President, Global Innovation - North American Whiskey

Diageo
New York
Workplace: OnsiteFull timeFunction: Executive & General ManagementSkills: ["Strategic growth leadership","Future growth mindset","Strategic portfolio leadership","Commercial rigor","Executive influence"]

Lead innovation for Diageo’s North American Whisky portfolio (Crown Royal, Bulleit, and more), shaping the future growth agenda and defining the category’s scalable innovation platforms. Own a multi-year innovation pipeline from strategy through consumer validation, development, commercialization, and launch, aligning Brand, Commercial, R&D, Supply, Procurement, and Markets. Build trademark-first growth platforms that strengthen equity, recruit new consumers, and maximize long-term shareholder value.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Diageo
Diageo
3 days ago

Vice President, Global Innovation - North American Whiskey

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Lead innovation for Diageo’s North American Whisky portfolio (Crown Royal, Bulleit, and more), shaping the future growth agenda and defining the category’s scalable innovation platforms. Own a multi-year innovation pipeline from strategy through consumer validation, development, commercialization, and launch, aligning Brand, Commercial, R&D, Supply, Procurement, and Markets. Build trademark-first growth platforms that strengthen equity, recruit new consumers, and maximize long-term shareholder value.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Shape the long-term North American Whisky category innovation strategy by identifying future growth platforms grounded in consumer, cultural, customer, and commercial insight.
  • •Lead trademark transformation by integrating innovation into brand strategy, commercial execution, and portfolio architecture across key brand areas and price tiers.
  • •Own the multi-year future growth innovation portfolio across Crown Royal, Bulleit, and the wider North American Whisky portfolio, including disciplined investment decisions.
  • •Influence and align business stakeholders behind the agenda, including innovation governance and capability development.
  • •Provide end-to-end leadership from strategy through consumer validation, development, commercialization, and launch to deliver both trademark growth and commercial performance.

Key Requirements

  • •Executive leadership experience in innovation, marketing, strategy, or category leadership within global FMCG.
  • •Track record defining long-term growth strategies and scalable innovation platforms.
  • •Strong commercial, financial, and consumer insight capability.
  • •Experience leading cross-functional global organizations and influencing executive stakeholders.
  • •Demonstrated success developing high-performing teams and building organizational capability.
Experience:FMCGGlobal organizations
Skills:Strategic growth leadershipFuture growth mindsetStrategic portfolio leadershipCommercial rigorExecutive influence

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn