Demand Generation

Lorikeet
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4-7 yearsSkills: ["Autonomy","Follow-through","Data-driven thinking","Partnership","Program execution"]

Own pipeline generation for North America by building Lorikeet’s demand generation engine from scratch. Set and deliver quarterly pipeline targets, design and run an integrated mix of field events, webinars, executive dinners, and industry programs, and translate pipeline goals into channel targets, budgets, and forecasts. Partner closely with Sales on conversion and pipeline quality, implement campaign tracking/attribution/reporting, and define the demand gen playbook as the function scales.

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Lorikeet
Lorikeet
5 days ago

Demand Generation

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Last checked: 4 hours agoStatus: Live

Job Summary

Own pipeline generation for North America by building Lorikeet’s demand generation engine from scratch. Set and deliver quarterly pipeline targets, design and run an integrated mix of field events, webinars, executive dinners, and industry programs, and translate pipeline goals into channel targets, budgets, and forecasts. Partner closely with Sales on conversion and pipeline quality, implement campaign tracking/attribution/reporting, and define the demand gen playbook as the function scales.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own North American pipeline targets and build the quarterly plan to hit them.
  • •Design and run the full demand generation program mix (field events, executive dinners, webinars, and industry programs).
  • •Work backwards from pipeline goals to channel-level targets, budgets, forecasts, and reporting.
  • •Partner with Sales to ensure program conversion via tight handoffs and shared accountability for pipeline quality.
  • •Build demand gen operating infrastructure (campaign tracking, attribution, and reporting) and define what to scale vs. kill to iterate quickly.
Travel: Low travel

Key Requirements

  • •4–7 years of B2B demand generation experience.
  • •Hands-on experience across a full program mix including field events, webinars, executive dinners, and industry programs.
  • •Experience building the demand gen function from scratch at an early-stage startup (under ~100 people), including choosing channels, setting up systems, and owning outcomes.
  • •Comfort reverse-engineering pipeline targets from revenue goals and defending the math (pipeline vs MQLs).
  • •High autonomy with a strong bias for follow-through and relentless pipeline quality (Sales is the customer).
Experience:4-7 yearsB2B SaaSEarly-stage startupsFintechHealthtechMarketplaces
Skills:AutonomyFollow-throughData-driven thinkingPartnershipProgram execution

Company Brief

Lorikeet
Builds AI-powered omnichannel customer concierges (chat, email, voice) that take actions and resolve complex, regulated support issues end-to-end for fintechs, healthtechs and marketplaces.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Valuation: USD 50M to 100M
Funding: Series A
Headquarters: New York, United States
Founded: 2023
WebsiteLinkedInGlassdoor