Principal Brand Designer

Ramp
New York
Workplace: HybridFull timeUSD 200,000 - 275,000 annuallyFunction: Design (Product/UX/UI/Visual)Skills: ["Creative direction","Quality/taste judgment","Player-coaching","Mentoring","Collaboration","Storytelling","Communication","Trade-off negotiation","Self-awareness","Execution"]

Define and evolve Ramp’s brand design system, turning business goals and audience insights into clear creative direction. Lead company-defining branding projects from early ambiguity through finished campaigns, launches, and brand experiences. Set the bar for quality across typography, imagery, and layout, connect brand and product with cross-functional partners, and improve the team’s work through player-coaching and story-driven alignment.

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Ramp
Ramp
1 day ago

Principal Brand Designer

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Last checked: 16 hours agoStatus: Live

Job Summary

Define and evolve Ramp’s brand design system, turning business goals and audience insights into clear creative direction. Lead company-defining branding projects from early ambiguity through finished campaigns, launches, and brand experiences. Set the bar for quality across typography, imagery, and layout, connect brand and product with cross-functional partners, and improve the team’s work through player-coaching and story-driven alignment.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Sr. Manager level

Key Responsibilities

  • •Set creative direction by translating business goals and audience insights into brand ideas.
  • •Lead company-defining brand projects, taking campaigns, launches, and brand experiences from open questions to finished work.
  • •Set quality standards for typography, imagery, layout, and overall brand design; champion the standard across the org.
  • •Build and evolve the brand system over time, maintaining coherency and consistency through a designed system.
  • •Connect brand and product by collaborating with product, marketing, and engineering so the company feels coherent everywhere.
Travel: Low travel

Pay and Benefits

Salary: USD 200,000 - 275,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHome OfficeHealth InsuranceDentalVision401kParental LeavePet InsuranceRelocationCoffee Stipend

Key Requirements

  • •A deep portfolio showing brand identities, marketing campaigns, and bringing brand into product experiences and digital applications, with a clear explanation of your contribution.
  • •Excellent design fundamentals and the ability to carry an idea through to finished work.
  • •Experience leading complex projects independently, making good decisions as the brief is still forming.
  • •Ability to negotiate and work through trade-offs with executives and cross-functional partners.
  • •A record of helping other designers improve and collaborating effectively across disciplines.
Skills:Creative directionQuality/taste judgmentPlayer-coachingMentoringCollaborationStorytellingCommunicationTrade-off negotiationSelf-awarenessExecution

Company Brief

Ramp
Provides an AI-enabled finance operations platform offering corporate cards, expense management, bill payments, procurement, travel, treasury, and automated accounting to help finance teams save time and money.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2019
Glassdoor
Glassdoor: 4.2
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