Manager, Social & Influencer

Diageo
United States
Workplace: OnsiteFull timeUSD 110,400 - 184,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic","Culturally attuned","Consumer-focused","Creative judgment","Data-driven decision-making"]

Lead the regional social, creator, and influencer agenda for a Diageo category portfolio, translating global direction into culturally relevant execution for both global and local “jewel” brands. Own strategy across organic, creator, community, and paid-social amplification, guide agency and cross-functional partners, and establish an integrated learning loop from performance measurement. Ensure compliance with Diageo marketing, influencer disclosure, privacy, and brand-safety standards.

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FursaFursa
Diageo
Diageo
1 day ago

Manager, Social & Influencer

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Last checked: 8 hours agoStatus: Live

Job Summary

Lead the regional social, creator, and influencer agenda for a Diageo category portfolio, translating global direction into culturally relevant execution for both global and local “jewel” brands. Own strategy across organic, creator, community, and paid-social amplification, guide agency and cross-functional partners, and establish an integrated learning loop from performance measurement. Ensure compliance with Diageo marketing, influencer disclosure, privacy, and brand-safety standards.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead regional social, creator, and influencer strategy for the category/portfolio, translating global direction into culturally relevant execution.
  • •Define the role of organic social, creators, community, and paid amplification across the consumer journey.
  • •Set category-level channel and content priorities, shaping creator portfolios and partnering with agencies and local brand teams for platform-native execution.
  • •Integrate organic and creator content into Connected Reach and local brand plans; align investment priorities with Media and establish a learning loop from performance to future decisions.
  • •Ensure governance and compliance across stakeholders and agencies, including adherence to Diageo Marketing Code, influencer disclosure, data privacy, and brand safety standards.

Pay and Benefits

Salary: USD 110,400 - 184,000 annually

Key Requirements

  • •8+ years of experience in social media, creator marketing, content, community, or digital marketing across brands and multiple markets.
  • •Strong experience developing brand or category social strategies and directing platform-native content.
  • •Proven ability shaping creator portfolios and partnerships, including briefing, rights, paid amplification, and performance evaluation.
  • •Strong understanding of social platforms and creator ecosystems, including community behaviors, social search, and paid-social integration.
  • •Demonstrated ability to lead agencies and influence senior stakeholders in a complex, matrixed organization.
Experience:Social mediaCreator marketingContentCommunityDigital marketing
Skills:StrategicCulturally attunedConsumer-focusedCreative judgmentData-driven decision-making
Tech Stack:Social listeningSocial searchPaid socialSocial media measurementAudience-insight toolsAI automation

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn