Thumbtack

2 months ago

Product Marketing Manager, Consumer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for consumer AI-powered hiring experiences, from market assessment and positioning to launch and performance measurement. Drive product-market fit and adoption by articulating value and reducing friction in the search-to-hiring journey. Partner with Product, Design, Research, Data Science, Brand, PR, Growth, and Lifecycle Marketing to build aligned narratives, identify new demand opportunities, and optimize repeat usage.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Become the expert on homeowners, competitors, and AI trends shaping consumer hiring to identify opportunities and differentiation.
•Own end-to-end GTM strategy for consumer AI-powered hiring experiences, including positioning, messaging, launch strategy, and performance measurement.
•Drive product-market fit and adoption by defining ideal customer/use cases and clearly articulating value to homeowners.
•Collaborate with Product, Design, and Research to reduce friction and drop-off in the search experience so more customers start projects.
•Partner with Growth to identify product opportunities that generate demand and increase repeat usage among existing customers.

Key Requirements

•4+ years of product marketing experience with a strong foundation in consumer-facing products.
•Develop sharp, insight-driven positioning and messaging for products finding product-market fit.
•Experience working cross-functionally with Brand, Growth, Lifecycle, and PR teams to align narratives.
•Strong 0-to-1 GTM expertise, from insight generation through launch strategy and performance measurement.
•Excellent collaboration and communication skills to influence alignment with cross-functional partners.

Experience:4+ years

Skills:CollaborationCommunicationCross-functional alignmentStrategic thinkingAbility to operate with ambiguity

Tech Stack:AI

Company Brief

Thumbtack

Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

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Thumbtack

2 months ago

Product Marketing Manager, Consumer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Become the expert on homeowners, competitors, and AI trends shaping consumer hiring to identify opportunities and differentiation.
•Own end-to-end GTM strategy for consumer AI-powered hiring experiences, including positioning, messaging, launch strategy, and performance measurement.
•Drive product-market fit and adoption by defining ideal customer/use cases and clearly articulating value to homeowners.
•Collaborate with Product, Design, and Research to reduce friction and drop-off in the search experience so more customers start projects.
•Partner with Growth to identify product opportunities that generate demand and increase repeat usage among existing customers.

Key Requirements

•4+ years of product marketing experience with a strong foundation in consumer-facing products.
•Develop sharp, insight-driven positioning and messaging for products finding product-market fit.
•Experience working cross-functionally with Brand, Growth, Lifecycle, and PR teams to align narratives.
•Strong 0-to-1 GTM expertise, from insight generation through launch strategy and performance measurement.
•Excellent collaboration and communication skills to influence alignment with cross-functional partners.

Experience:4+ years

Skills:CollaborationCommunicationCross-functional alignmentStrategic thinkingAbility to operate with ambiguity

Tech Stack:AI

Company Brief

Thumbtack

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn