GTM Analytics Lead

Spellbook
United States, Canada
Workplace: RemoteFull timeUSD 129,500 - 162,000 annuallyFunction: Data Analytics & Business IntelligenceExperience: 5+ yearsEducation: bachelorsSkills: ["Leadership","Collaboration","Problem-solving","Data-driven decision-making"]

Lead GTM analytics for Spellbook’s growth team, defining analytical frameworks and roadmaps that scale customer acquisition across paid, organic, and product-led channels. Partner with marketing, product, and engineering to design experiments, build statistical models, and analyze results for multi-touch B2B sales cycles. Own attribution models and investment frameworks that guide channel spend and budget allocation, while improving the data tools and processes used to make growth decisions at scale.

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FursaFursa
Spellbook
Spellbook
1 month ago

GTM Analytics Lead

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Last checked: 12 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Lead GTM analytics for Spellbook’s growth team, defining analytical frameworks and roadmaps that scale customer acquisition across paid, organic, and product-led channels. Partner with marketing, product, and engineering to design experiments, build statistical models, and analyze results for multi-touch B2B sales cycles. Own attribution models and investment frameworks that guide channel spend and budget allocation, while improving the data tools and processes used to make growth decisions at scale.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Apply statistical, machine learning, and econometric methods to large datasets to measure channel performance and isolate causal marketing/sales impact in multi-touch B2B sales.
  • •Build attribution models and investment frameworks to guide channel spend and help marketing and finance understand message-segment resonance across the funnel.
  • •Partner with Marketing Ops, Sales, and Engineering to unify first- and third-party data for context-rich growth decisions.
  • •Drive experimental design across acquisition, activation, and retention to enable fast, low-cost iteration on channels and messaging.
  • •Shape the data culture by improving tools, processes, and systems for decision-making at scale.

Pay and Benefits

Salary: USD 129,500 - 162,000 annually
Equity and Bonus:Equity
Perks:EquityParental LeaveMeal AllowanceWellness StipendHealth Insurance

Key Requirements

  • •Bachelor’s degree or above in a quantitative field (Math, Economics, Statistics, Computer Science, Engineering, etc.) with 5+ years of industry experience as a Data Scientist.
  • •Strong Python skills (numpy, pandas, scikit-learn, etc.) for exploratory analysis, predictive modeling, and applied ML to marketing and growth problems.
  • •Strong SQL skills (Snowflake, BigQuery, or Redshift preferred).
  • •A strong point of view on the marketing experimentation lifecycle, including hypothesis generation, experimental design, statistical analysis, and A/B testing best practices.
  • •Deep familiarity with marketing attribution, martech, and the modern privacy landscape.
Experience:5+ years
Education:Bachelor's
Skills:LeadershipCollaborationProblem-solvingData-driven decision-making
Tech Stack:PythonNumpyPandasScikit-learnSQLSnowflakeBigQueryRedshiftFivetranDbtLookerHexAirflowDagsterPrefect

Company Brief

Spellbook
Provides an AI-powered contract drafting and review platform for legal professionals, automating contract clause generation, analysis, and risk spotting to accelerate document creation and improve consistency across transactional workflows.
Industry: LegalTech
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