Senior Product Marketing Expert

Bybit
Abu Dhabi, Kuala Lumpur
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Strategic thinking","Data analysis","Written communication","Cross-functional collaboration","Campaign execution"]

Own go-to-market strategy for major Bybit product launches across RWA, TradFi, Earn, Alpha, and payments. Define positioning and messaging, develop integrated campaigns spanning acquisition to retention, and lead end-to-end execution across performance channels and Web3-native surfaces. Set and report marketing KPIs (ROAS, adoption, share of voice, sentiment), build competitive intelligence, and drive community/KOL and co-marketing efforts to bring complex finance to mainstream users.

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FursaFursa
Bybit
Bybit
4 days ago

Senior Product Marketing Expert

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Own go-to-market strategy for major Bybit product launches across RWA, TradFi, Earn, Alpha, and payments. Define positioning and messaging, develop integrated campaigns spanning acquisition to retention, and lead end-to-end execution across performance channels and Web3-native surfaces. Set and report marketing KPIs (ROAS, adoption, share of voice, sentiment), build competitive intelligence, and drive community/KOL and co-marketing efforts to bring complex finance to mainstream users.
Location: Abu Dhabi, Kuala Lumpur
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own go-to-market strategy for major product launches across Bybit platform pillars.
  • •Define positioning and messaging for new features, market segments, and competitive moments with Product, BD, and Brand.
  • •Develop integrated campaign strategies across acquisition, activation, and retention aligned to product milestones.
  • •Lead end-to-end campaign execution across performance channels, Web3-native surfaces, and owned media.
  • •Set, track, and report marketing KPIs and build competitive intelligence against exchanges and fintech platforms.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •6 to 9 years of marketing experience with at least 3 years in crypto, fintech, or Web3.
  • •Own product launches end-to-end, from positioning through execution to post-launch optimization.
  • •Experience in generalist or “full-stack” product marketing across positioning, GTM planning, campaign execution, and performance analysis.
  • •Comfort with data including attribution models, funnel metrics, A/B testing frameworks, and ROI reporting.
  • •Strong writing skills for campaign briefs, product one-pagers, and social copy aligned to the brand system.
Experience:CryptoFintechWeb3DeFiTokenized securitiesRWA
Skills:Strategic thinkingData analysisWritten communicationCross-functional collaborationCampaign execution
Languages:EnglishMandarin
Tech Stack:AmplitudeMixpanelDune

Company Brief

Bybit
Operates a cryptocurrency exchange and trading platform offering spot, derivatives, copy trading, and related digital asset services for retail and institutional users. The platform focuses on high-liquidity crypto markets, trading tools, and Web3-related products.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Founded: 2018
WebsiteLinkedIn