USAA

1 week ago

AVP, Marketing Technology Activation and Growth, P&C Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Lead marketing technology activation and growth for P&C Marketing by connecting data, technology, and execution across USAA to drive measurable member outcomes. Own lifecycle journey design and orchestration across channels (email, SMS, outbound calling, onsite) and partner with the centralized MarTech team to shape the innovation roadmap. Oversee go-to-market execution plans, evaluate performance, deploy ML/AI automation at scale, and build high-performing teams while ensuring compliance and risk management.

Location: San Antonio, Plano, Phoenix, Charlotte

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Oversee go-to-market and channel marketing execution plans, coordinating channel requirements as a subject matter expert.
•Monitor and improve performance by assessing results, implementing plan changes, and developing integrated strategies for emerging channels and opportunities.
•Develop strategic capability roadmaps, including operational and technology paths to meet future business needs.
•Oversee end-to-end marketing channel management processes and experiences, serving as executive sponsor for channel marketing data and information requirements.
•Oversee deployment of ML/AI platforms, brief C-suite on initiatives/outcomes, and manage risk/performance for large-scale third-party contracts while leading and developing the team.

Pay and Benefits

Salary: USD 195,230 - 351,410

Perks:Health InsuranceDentalVision401kPensionLife InsurancePaid LeaveParental LeaveAdoption AssistanceWellness Stipend

Key Requirements

•Bachelor’s degree; or 4 years of relevant education and/or experience.
•10 years of progressive sales/marketing experience leading strategies, managing major initiatives, and delivering results in a complex matrix environment.
•6 years of people leadership experience building, managing, and/or developing high-performing teams.
•2 years of experience working with Machine Learning (ML) and Automated Intelligence (AI) platforms to drive performance and automation at scale.
•Experience operating in an agile environment and using data/metrics to measure impact and improve ROI in regulated environments.

Experience:10+ years

Education:Bachelor's

Skills:LeadershipStrategic planningData-driven decision-makingRisk managementCross-functional influence

Tech Stack:MarTechMarketing automationJourney orchestrationTesting and optimizationMachine Learning (ML)Automated Intelligence (AI)AdobeSalesforceEmailSMS

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

USAA

Provides insurance, banking, investment, and financial services to U.S. military members, veterans, and their families. Best known for auto, home, life insurance, and member-focused digital banking products.

Industry: Insurance

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: San Antonio, United States

Founded: 1922

Website LinkedIn

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USAA

1 week ago

AVP, Marketing Technology Activation and Growth, P&C Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: San Antonio, Plano, Phoenix, Charlotte

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Oversee go-to-market and channel marketing execution plans, coordinating channel requirements as a subject matter expert.
•Monitor and improve performance by assessing results, implementing plan changes, and developing integrated strategies for emerging channels and opportunities.
•Develop strategic capability roadmaps, including operational and technology paths to meet future business needs.
•Oversee end-to-end marketing channel management processes and experiences, serving as executive sponsor for channel marketing data and information requirements.
•Oversee deployment of ML/AI platforms, brief C-suite on initiatives/outcomes, and manage risk/performance for large-scale third-party contracts while leading and developing the team.

Pay and Benefits

Salary: USD 195,230 - 351,410

Perks:Health InsuranceDentalVision401kPensionLife InsurancePaid LeaveParental LeaveAdoption AssistanceWellness Stipend

Key Requirements

•Bachelor’s degree; or 4 years of relevant education and/or experience.
•10 years of progressive sales/marketing experience leading strategies, managing major initiatives, and delivering results in a complex matrix environment.
•6 years of people leadership experience building, managing, and/or developing high-performing teams.
•2 years of experience working with Machine Learning (ML) and Automated Intelligence (AI) platforms to drive performance and automation at scale.
•Experience operating in an agile environment and using data/metrics to measure impact and improve ROI in regulated environments.

Experience:10+ years

Education:Bachelor's

Skills:LeadershipStrategic planningData-driven decision-makingRisk managementCross-functional influence

Tech Stack:MarTechMarketing automationJourney orchestrationTesting and optimizationMachine Learning (ML)Automated Intelligence (AI)AdobeSalesforceEmailSMS

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

USAA

Industry: Insurance

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: San Antonio, United States

Founded: 1922

Website LinkedIn