Director of Marketing Operations

Rogo
New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Cross-functional communication","Operating with senior stakeholders","Ownership","Autonomous","Curiosity"]

Own the operational backbone of marketing—marketing tech stack, multi-touch attribution, demand generation infrastructure, and reporting that ties marketing activity to revenue. Partner closely with Marketing, Sales, and RevOps leadership to ensure clean Salesforce data, consistent lifecycle/segmentation, and rigorous measurement. Build dashboards for funnel performance and marketing-sourced/influenced revenue, supporting board and planning cycles while driving automation and AI-forward improvements across the GTM motion.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Rogo
Rogo
3 days ago

Director of Marketing Operations

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own the operational backbone of marketing—marketing tech stack, multi-touch attribution, demand generation infrastructure, and reporting that ties marketing activity to revenue. Partner closely with Marketing, Sales, and RevOps leadership to ensure clean Salesforce data, consistent lifecycle/segmentation, and rigorous measurement. Build dashboards for funnel performance and marketing-sourced/influenced revenue, supporting board and planning cycles while driving automation and AI-forward improvements across the GTM motion.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Evolve the marketing tech stack, including vendor evaluation, implementation, and Salesforce integrations.
  • •Build and maintain multi-touch attribution from first touch through closed-won with clean tracking and consistent campaign tagging into Salesforce.
  • •Create and run demand generation operations, including forms, landing pages, nurture flows, lead scoring, and lead routing/hand-off logic.
  • •Deliver reporting and insights on funnel performance and marketing-sourced/influenced revenue, including board and planning data inputs.
  • •Coordinate alignment between Marketing and RevOps/Sales so pipeline definitions, lifecycle stages, and shared reporting use the same numbers, with an AI-forward automation mindset.

Key Requirements

  • •6+ years in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company with exposure to enterprise sales motions.
  • •Hands-on expertise with HubSpot (or equivalent), Salesforce, and attribution/analytics tools such as GA4 or Default.io.
  • •Proven ability to build attribution models and reporting infrastructure validated by Sales and Finance.
  • •Strong understanding of the full funnel from demand generation through pipeline conversion to closed revenue.
  • •Experience leveraging AI to reimagine how marketing operations teams work.
Experience:6+ yearsB2B SaaSFintechEnterprise sales
Skills:Cross-functional communicationOperating with senior stakeholdersOwnershipAutonomousCuriosity
Tech Stack:HubSpotSalesforceMulti-touch attributionUTMGCLIDGA4Default.ioEvent marketingFormsLanding pagesNurture flowsLead scoringSQLSigmaLooker

Company Brief

Rogo
Provides an AI-driven research platform that automates consumer interviews, surveys, and qualitative insights to help product and marketing teams gather and analyze customer feedback faster.
Industry: Enterprise Software
Website