Senior Ads Sales Planning & Operations Manager

Trainline
London
Workplace: HybridFull timeGBP 75,000 - 85,000 annuallyFunction: Business OperationsSkills: ["Analytical skills","Commercial judgement","Influencing","Organization","Self-directed"]

Own sales planning and operations for Trainline Media’s advertising engine, translating annual and quarterly revenue targets into pipeline, prospecting, and account planning. Define and track key leading/lagging indicators, forecasting methodology, and commercial reporting to improve opportunity data quality in Salesforce. Build prospect universes, dashboards, and AI-assisted frameworks that help sellers focus on high-converting accounts and deliver revenue goals alongside Sales, Marketing, Finance, and Client Success.

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FursaFursa
Trainline
Trainline
5 days ago

Senior Ads Sales Planning & Operations Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own sales planning and operations for Trainline Media’s advertising engine, translating annual and quarterly revenue targets into pipeline, prospecting, and account planning. Define and track key leading/lagging indicators, forecasting methodology, and commercial reporting to improve opportunity data quality in Salesforce. Build prospect universes, dashboards, and AI-assisted frameworks that help sellers focus on high-converting accounts and deliver revenue goals alongside Sales, Marketing, Finance, and Client Success.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Translate annual and quarterly revenue targets into pipeline, prospecting, and account-planning requirements, and run sales-performance reviews.
  • •Define and track leading and lagging indicators to manage commercial performance, capacity, productivity, and revenue risk.
  • •Build and maintain a prioritised prospect universe across advertisers, agencies, and verticals to support sellers’ account focus.
  • •Own pipeline standards, forecasting methodology, and commercial reporting to improve Salesforce opportunity data and visibility into committed/likely/upside revenue.
  • •Introduce AI-assisted tools and reusable frameworks, and build analytical dashboards tracking sales effectiveness and productivity.

Pay and Benefits

Salary: GBP 75,000 - 85,000 annually
Perks:Health InsuranceDentalLearning Budget

Key Requirements

  • •Experience in sales strategy, sales operations, revenue operations, or commercial planning, ideally within media, advertising, or adtech.
  • •Strong analytical skills across pipeline, forecasting, conversion, and productivity metrics.
  • •Hands-on comfort with Salesforce and BI (business intelligence) reporting tools.
  • •Track record of converting revenue targets into concrete plans and using data to decide where a sales team should focus.
  • •Credibility to challenge and guide experienced sellers without managing them directly.
Experience:MediaAdvertisingAdtech
Skills:Analytical skillsCommercial judgementInfluencingOrganizationSelf-directed
Tech Stack:SalesforceBIDashboardsAIAutomation

Company Brief

Trainline
Digital rail and coach ticketing platform offering online booking, mobile tickets, journey planning, and real-time travel information across the UK and Europe. Aggregates fares from multiple operators and provides retail and distribution services for rail travel.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn