Manager, Experiential Marketing & Events

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-12 yearsSkills: ["Structured problem-solving","Analytical thinking","Stakeholder management","Influence","Execution discipline","Commercial acumen","Data-informed decision-making"]

Own and scale Agoda’s B2B Experiential/Event Marketing channel by translating commercial priorities into event strategies, roadmaps, and scalable playbooks. Lead cross-functional initiatives across Sales, Business Development, Supply, PR, Content, Branding, and senior leadership to drive measurable growth outcomes. Establish governance, measurement frameworks, dashboards, and post-event impact analysis focused on pipeline, activation, ROI, and incrementality.

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Agoda
Agoda
1 day ago

Manager, Experiential Marketing & Events

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Job Summary

Own and scale Agoda’s B2B Experiential/Event Marketing channel by translating commercial priorities into event strategies, roadmaps, and scalable playbooks. Lead cross-functional initiatives across Sales, Business Development, Supply, PR, Content, Branding, and senior leadership to drive measurable growth outcomes. Establish governance, measurement frameworks, dashboards, and post-event impact analysis focused on pipeline, activation, ROI, and incrementality.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate commercial priorities into event strategies, business cases, annual roadmaps, and scalable playbooks.
  • •Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality) and build measurement frameworks.
  • •Lead end-to-end large, multi-workstream initiatives with risk mitigation, milestone tracking, and governance cadence.
  • •Partner with Business Development, Sales, Supply, PR, Content, Branding, and senior leadership to align stakeholders and drive structured sessions.
  • •Build dashboards and conduct post-event impact analysis; use test-and-learn approaches to optimize effectiveness across markets.

Key Requirements

  • •8-12 years of experience with structured problem-solving to turn ambiguity into clear frameworks and action plans.
  • •Strong analytical thinking and commercial acumen to make data-informed decisions tied to growth.
  • •Experience working with senior leadership and influencing without relying on hierarchy.
  • •Exceptional project management discipline to lead multiple concurrent initiatives with attention to detail.
  • •P&L and business orientation, understanding growth mechanics and focusing on impact over activity.
Experience:8-12 yearsB2B marketingEvent marketingField marketingManagement consultingBusiness transformationBusiness operations
Skills:Structured problem-solvingAnalytical thinkingStakeholder managementInfluenceExecution disciplineCommercial acumenData-informed decision-making

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn