Senior Content Marketing Manager, Merchant - EMEA

Deliveroo
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Independent ownership","Writing","Editing","Interviewing","Analytics","Commercial judgement","Research","Stakeholder collaboration","Problem-solving","Performance improvement"]

Own merchant content programmes across Wolt and Deliveroo, focusing on helping existing merchants improve operations, discover opportunities, and grow. Identify the most valuable merchant problems, shape content strategy, and lead delivery with Marketing, Commercial, Operations, and Product partners. Write and edit merchant editorial content, stories, and campaigns, coordinate localisation, and use performance data to set baselines, measure engagement, and continuously improve outcomes.

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FursaFursa
Deliveroo
Deliveroo
3 days ago

Senior Content Marketing Manager, Merchant - EMEA

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own merchant content programmes across Wolt and Deliveroo, focusing on helping existing merchants improve operations, discover opportunities, and grow. Identify the most valuable merchant problems, shape content strategy, and lead delivery with Marketing, Commercial, Operations, and Product partners. Write and edit merchant editorial content, stories, and campaigns, coordinate localisation, and use performance data to set baselines, measure engagement, and continuously improve outcomes.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own merchant editorial programmes across both brands, building and managing content plans informed by research, frontline feedback, and performance data.
  • •Create merchant stories and proof through a repeatable case-study process, including interviews, evidence, approvals, and reusable assets.
  • •Lead content strategy and delivery for merchant campaigns, defining audiences, desired actions, content approach, responsibilities, and measures before production.
  • •Write and edit content across articles, reports, case studies, emails, and campaign assets; brief designers, freelancers, and other contributors.
  • •Coordinate delivery across brands and markets, managing stakeholders, approvals, localisation, and performance improvement using baselines and targets.

Key Requirements

  • •A track record independently building and improving B2B content programmes with measurable results.
  • •Excellent writing, editing, and interviewing skills, with a portfolio including case studies, editorial programmes, reports, or campaigns.
  • •Experience leading cross-functional campaigns, including setting priorities and coordinating delivery while resolving competing requests.
  • •Confidence using analytics and research to make decisions, define success, and explain attribution limits.
  • •Experience adapting content across markets and working with specialists and external contributors.
Experience:B2B contentMarketplacesMerchant servicesHospitalityRetailB2B technology
Skills:Independent ownershipWritingEditingInterviewingAnalyticsCommercial judgementResearchStakeholder collaborationProblem-solvingPerformance improvement

Company Brief

Deliveroo
Deliveroo is a multinational online food and grocery delivery marketplace connecting consumers, restaurants, retailers and riders via its app and platform, operating across multiple countries with fast local delivery and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Unicorn (USD 1B+)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2013
Glassdoor
Glassdoor: 3.4
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