Marketing Operations Manager

Fivetran
Costa Rica
Workplace: RemoteFull timeFunction: Business OperationsExperience: 4-6 yearsSkills: ["Independent work","Stakeholder collaboration","Problem solving","Cross-functional partnership"]

Own lead management and the marketing-to-sales handoff, including lead scoring and routing logic across core marketing and sales platforms. Build and calibrate Marketo scoring models, govern lifecycle status and lead source triage, design SLAs and MQL definitions, and manage ABM list and signal strategy. Partner with Marketing Ops leadership and Sales/BDR leaders to optimize routing health and BDR tooling workflows using Outreach, Nooks, and Clay.

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Fivetran
Fivetran
8 hours ago

Marketing Operations Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own lead management and the marketing-to-sales handoff, including lead scoring and routing logic across core marketing and sales platforms. Build and calibrate Marketo scoring models, govern lifecycle status and lead source triage, design SLAs and MQL definitions, and manage ABM list and signal strategy. Partner with Marketing Ops leadership and Sales/BDR leaders to optimize routing health and BDR tooling workflows using Outreach, Nooks, and Clay.
Location: Costa Rica
Workplace: Remote
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Build, maintain, and calibrate lead scoring models in Marketo using BDR feedback and closed-won/lost data.
  • •Own lead routing logic and governance in LeanData, including match rules, ownership logic, and routing paths.
  • •Own MQL definitions and the marketing-to-sales handoff process, including SLA design and monitoring.
  • •Manage lead/contact lifecycle status, lead source governance, and inbound/partner-sourced lead triage and routing.
  • •Optimize BDR tooling workflows across Outreach, Nooks, and Clay, and set SFDC data entry standards for sales-owned fields.

Pay and Benefits

Perks:Health InsurancePaid TimeSick TimeParental LeaveEquityLearning BudgetCell Phone

Key Requirements

  • •4–6 years of experience in marketing operations, revenue operations, or lifecycle roles in B2B SaaS or high-growth environments.
  • •Direct, hands-on experience building and calibrating lead scoring models in Marketo.
  • •Experience owning lead routing logic in LeanData or a comparable platform.
  • •Working knowledge of SQL to validate routing and scoring outcomes against CRM data.
  • •Experience partnering with sales or BDR leadership on lead handoff logic, SLAs, routing rules, and CRM data standards.
Experience:4-6 yearsB2B SaaS
Skills:Independent workStakeholder collaborationProblem solvingCross-functional partnership
Languages:English
Tech Stack:MarketoLeanDataSalesforceOutreachNooksClaySQL

Company Brief

Fivetran
Provides automated data integration and replication software that moves data from hundreds of sources into cloud data warehouses and analytics platforms. Helps engineering and analytics teams keep data pipelines reliable, current, and low-maintenance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Oakland, United States
Founded: 2012
WebsiteLinkedIn