Director, Brand and Growth Marketing Analytics
Sony Interactive Entertainment
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Strategic thinking","Business acumen","Leadership","Data storytelling","Results-oriented mindset"]Lead data-informed decision-making for brand and growth marketing across Product, Hardware, Store, and Services. Define the marketing analytics vision and measurement frameworks for owned/earned channels, translate complex data into actionable insights for executives, and oversee attribution, incrementality testing, and forecasting in partnership with engineering. Drive performance optimization across SEO, social, CRM, and on-console messaging, while building and mentoring a high-performing analytics team.

