GF2097 - Digital Marketing Specialist

Gulf Air Group
Bahrain
Full timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Data-driven decision making","Cross-functional collaboration","Time management","Analytical thinking","Brand consistency"]

Own and optimize Gulf Air’s digital marketing campaigns, including email and digital reporting, social media growth, and website performance. Execute and track SEO/SEM and display campaigns, manage campaign lifecycles, and run A/B tests to improve conversion and ROI. Develop website traffic plans, content calendars, and automation for lifecycle marketing, while supporting newsletters, promotional emails, and ongoing UX and usability improvements for Bahrain headquarters sites.

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FursaFursa
Gulf Air Group
Gulf Air Group
1 day ago

GF2097 - Digital Marketing Specialist

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Job Summary

Own and optimize Gulf Air’s digital marketing campaigns, including email and digital reporting, social media growth, and website performance. Execute and track SEO/SEM and display campaigns, manage campaign lifecycles, and run A/B tests to improve conversion and ROI. Develop website traffic plans, content calendars, and automation for lifecycle marketing, while supporting newsletters, promotional emails, and ongoing UX and usability improvements for Bahrain headquarters sites.
Location: Bahrain
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support development and execution of digital marketing initiatives including social media, website, and automation programs.
  • •Execute and optimize digital display campaigns, and run daily iteration across campaign lifecycles.
  • •Develop and manage social media plans and content calendar, including monitoring engagement and effectiveness.
  • •Prepare and distribute online newsletters and promotional emails, and update website content.
  • •Track campaign ROI and performance, provide insights, and ensure campaigns are delivered on time and within budget.

Key Requirements

  • •3-5 years of experience in digital marketing with good industry knowledge.
  • •Ability to support email campaign operations, reporting, and regular/ad hoc digital reporting.
  • •Basic coding ability in HTML to support email campaign setup.
  • •Experience executing and optimizing digital display campaigns, SEO, and SEM.
  • •Ability to build cross-marketing and testing campaigns and manage campaign workflows to meet deadlines and KPIs.
Experience:3-5 yearsDigital marketing
Education:Bachelor's in Web Media, Multi Media, Marketing
Skills:Data-driven decision makingCross-functional collaborationTime managementAnalytical thinkingBrand consistency
Tech Stack:HTMLSEOSEMA/B testingSocial mediaEmail marketing

Company Brief

Gulf Air Group
Bahrain's national aviation group operating Gulf Air and related airline services. It provides passenger air transport, route network operations, and aviation support functions across the Middle East, Europe, Asia, and Africa.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Muharraq, Bahrain
Founded: 1950
WebsiteLinkedIn