Growth Strategy & Campaign Manager - Greater China

Binance
Singapore
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Self-driven","Accountability","Ability to work under pressure","Cross-department coordination","Data analysis"]

Own user growth across campaigns by designing and executing user growth strategies and coordinating channel operations. Build and manage channel/user incentive systems and lifecycle mechanisms, plan creative and resources, and track data impact with post-campaign review reports. Optimize operations using insights from user growth data, industry dynamics, policy changes, competitor trends, and blockchain/Web3 product knowledge to drive business growth.

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FursaFursa
Binance
Binance
1 year ago

Growth Strategy & Campaign Manager - Greater China

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own user growth across campaigns by designing and executing user growth strategies and coordinating channel operations. Build and manage channel/user incentive systems and lifecycle mechanisms, plan creative and resources, and track data impact with post-campaign review reports. Optimize operations using insights from user growth data, industry dynamics, policy changes, competitor trends, and blockchain/Web3 product knowledge to drive business growth.
Location: Singapore
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design and implement user growth strategies and coordinate channel operation activities.
  • •Own creative planning, resource coordination, and on-the-ground execution for growth campaigns.
  • •Build channel/user layered incentive systems and lifecycle management mechanisms; drive differentiated operation strategies.
  • •Track and analyze user growth data, evaluate strategy impact, and produce review/post-campaign reports.
  • •Monitor industry, policy, competitor trends, and cryptocurrency market direction to propose targeted operational improvements and plans.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •3+ years of experience in activity/campaign operations, with familiarity in Web3 and proven ownership of million-scale user growth projects.
  • •Proficiency in user growth and viral/cracked growth models and experience with social media growth activities (e.g., Pinduoduo, Kuaishou) is preferred.
  • •Strong data analysis ability to build a data analysis framework, monitor user growth metrics, evaluate strategy effects, and drive growth via data.
  • •Ability to track industry dynamics, policy changes, and competitor trends, including monitoring cryptocurrency market trends and proposing targeted operation optimizations.
  • •Bilingual English and Mandarin required to coordinate with overseas partners and stakeholders.
Experience:3+ yearsWeb3BlockchainCryptocurrencySocial media growth
Skills:Self-drivenAccountabilityAbility to work under pressureCross-department coordinationData analysis
Languages:EnglishMandarin

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn