Media Planning Manager

Procter & Gamble
Poland
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Strategic thinking","Analytical thinking","Leadership","Interpersonal communication","Stakeholder collaboration"]

Lead the creation of consistent media strategies across TV and digital touchpoints, delivering results against business objectives and allocated budgets. Coordinate digital media teams, partner with internal functions and external consultants, and drive strong media performance through monitoring, competitive analyses, and data-driven recommendations. Steward brand media investments, present innovative campaign strategy ideas, and run media business reviews with category teams from the Warsaw HQ.

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FursaFursa
Procter & Gamble
Procter & Gamble
1 month ago

Media Planning Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 days agoStatus: Live

Job Summary

Lead the creation of consistent media strategies across TV and digital touchpoints, delivering results against business objectives and allocated budgets. Coordinate digital media teams, partner with internal functions and external consultants, and drive strong media performance through monitoring, competitive analyses, and data-driven recommendations. Steward brand media investments, present innovative campaign strategy ideas, and run media business reviews with category teams from the Warsaw HQ.
Location: Poland
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the creation of media strategies across touchpoints (e.g., TV and digital) aligned to business objectives and budget.
  • •Coordinate P&G digital media teams to ensure implementation of media strategies.
  • •Collaborate with multiple functions and partners to deliver media results.
  • •Monitor media strategy performance, run competitive analyses, and recommend opportunities based on insights.
  • •Steward brand media investments, adjust strategies for performance and budget changes, and lead media business reviews with category teams.

Key Requirements

  • •Proven experience in strategic media planning across online and offline touchpoints, managing large budgets in an agency or in-house setting.
  • •Excellent knowledge of the media landscape with consumer experience at the center of decisions.
  • •Strong understanding of key digital media touchpoints including Meta, TikTok, YouTube, Google Search, Programmatic, Pinterest, and Spotify.
  • •Mastery of media planning tools such as TGI and the Microsoft Office package.
  • •Fluent English; experience managing teams is an asset.
Experience:Media planningConsumer-Packaged Goods (CPG)
Skills:Strategic thinkingAnalytical thinkingLeadershipInterpersonal communicationStakeholder collaboration
Languages:English
Tech Stack:MetaTikTokYouTubeGoogle SearchProgrammaticPinterestSpotifyTGIMicrosoft Office

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn