Head of Product, Growth & Lifecycle / Lounge by Zalando (all genders)

Zalando
Berlin
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Executive communication","Leadership","Strategic thinking","Data-informed decision-making","Customer empathy"]

Own the full growth journey for Lounge by Zalando, defining and executing product strategy across acquisition, registration, activation, and long-term retention. Lead a multidisciplinary team of PMs, collaborating closely with engineering, design, and analytics to drive funnel performance through experimentation. Oversee a MarTech/AI-enabled platform integrating CRM, messaging, and CDPs, and shape customer communication (email and push) to improve lifetime value and deliver measurable business growth.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Zalando
Zalando
1 day ago

Head of Product, Growth & Lifecycle / Lounge by Zalando (all genders)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the full growth journey for Lounge by Zalando, defining and executing product strategy across acquisition, registration, activation, and long-term retention. Lead a multidisciplinary team of PMs, collaborating closely with engineering, design, and analytics to drive funnel performance through experimentation. Oversee a MarTech/AI-enabled platform integrating CRM, messaging, and CDPs, and shape customer communication (email and push) to improve lifetime value and deliver measurable business growth.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and execute product strategy for user acquisition, registration, activation, and long-term retention (CLV) across the user journey.
  • •Lead and grow a multidisciplinary organization of PMs, working in structured partnerships with engineering, design, and analytics for cohesive delivery.
  • •Build a strong experimentation culture using A/B testing, incrementality measurement, and KPI driver trees to drive product decisions.
  • •Oversee the MarTech & AI platform estate, integrating with CRM/messaging platforms and CDPs, and advancing autonomous AI/ML marketing agents and personalization into production.
  • •Lead the customer communication strategy by evolving email and push notification channels to drive meaningful engagement and improve customer lifetime value.

Pay and Benefits

Perks:EquityRemote WorkPaid LeaveRelocationHealth InsuranceGym Membership

Key Requirements

  • •Demonstrated experience as a consumer growth product leader in e-commerce, subscription, or mobility contexts, including paid-acquisition and retention economics.
  • •Directly owned and improved core funnel metrics such as signup rates, activation, CLV/CAC with measurable business impact.
  • •Experience managing Product Managers and working closely with Engineering Managers, Designers, and Analysts at scale.
  • •Comfort collaborating with technical teams on CRM/messaging platforms (e.g., Braze, Salesforce) and CDPs, including shipping AI/ML personalization or automation.
  • •Excellent executive-level communication in English, with ability to structure arguments and secure investment buy-in in a matrixed environment.
Experience:Consumer marketplaceE-commerceSubscriptionMobilityMarTechAI/ML-powered personalizationData-driven experimentation
Skills:Executive communicationLeadershipStrategic thinkingData-informed decision-makingCustomer empathy
Languages:English
Tech Stack:A/B testingCLV/CACCRMMessaging platformsCDPsBrazeSalesforceAI/MLEmailPush notificationsKPI driver treesIncrementality measurement

Company Brief

Zalando
Zalando operates a leading European online marketplace for fashion and lifestyle products, offering clothing, shoes and accessories from international brands and local labels, plus logistics and marketing services to partner brands and retailers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2008
WebsiteLinkedIn