Director, Web Strategy

Cyera
New York
Workplace: RemoteFull timeFunction: Strategy & Corporate DevelopmentSkills: ["Metrics-first mindset","Data-driven decision-making","Cross-functional collaboration"]

Own the end-to-end website growth engine for a high-traffic B2B cybersecurity platform. You’ll lead the CRO roadmap for cyera.com, drive personalization and trust/proof experiences, and build visitor identification and retargeting that respects consent and cookie changes. Oversee chat performance and be the single source of truth for key web KPIs, partnering with web, SEO/AEO, paid media, and brand/design to turn insights into pipeline.

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FursaFursa
Cyera
Cyera
2 days ago

Director, Web Strategy

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Last checked: 2 hours agoStatus: Live

Job Summary

Own the end-to-end website growth engine for a high-traffic B2B cybersecurity platform. You’ll lead the CRO roadmap for cyera.com, drive personalization and trust/proof experiences, and build visitor identification and retargeting that respects consent and cookie changes. Oversee chat performance and be the single source of truth for key web KPIs, partnering with web, SEO/AEO, paid media, and brand/design to turn insights into pipeline.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Own the CRO roadmap for cyera.com, including personalization, trust/proof signals, and a continuous testing program to improve conversion.
  • •Own the strategy for profiling anonymous site traffic and converting insight into a retargeting motion with cookie-deprecation and consent in mind.
  • •Own performance of the website chat experience as a core conversion and qualification channel.
  • •Serve as the single source of truth for core web KPIs (unique visitors, conversion, visitor growth, page time, demo requests, and chat performance) and report with rigor.
  • •Partner with in-house and external teams (web developer, SEO/AEO, paid media, brand/design) to integrate the website roadmap into one coherent experience.

Pay and Benefits

Perks:Remote WorkPaid LeaveHealth InsuranceDentalVisionLife InsuranceDisability Insurance

Key Requirements

  • •10+ years leading web strategy, growth, and CRO for an enterprise B2B company, ideally in cybersecurity or another technical, sales-assisted category.
  • •Deep, hands-on CRO expertise, including testing programs, personalization, and funnel diagnosis with attributable results.
  • •Experience building or running visitor identification and retargeting using first-party data and consent-based approaches as third-party cookies decline.
  • •Working fluency in SEO and AEO/GEO fundamentals, directing specialized agencies rather than relying on your own expertise.
  • •Comfort managing or partnering closely with a web developer/technical resource to prioritize a fast-moving roadmap.
Experience:B2BEnterpriseCybersecurity
Skills:Metrics-first mindsetData-driven decision-makingCross-functional collaboration
Tech Stack:CROPersonalizationSEOAEOGEOPaid mediaRetargetingVisitor identificationWeb analyticsFirst-party data

Company Brief

Cyera
Provides an AI‑native data security platform that discovers, classifies, and protects sensitive data across cloud, SaaS, databases, AI systems and on‑prem environments to reduce risk and enable secure AI adoption.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series F
Headquarters: New York, United States
Founded: 2021
Glassdoor
Glassdoor: 4.8
WebsiteLinkedInGlassdoor