Senior Director Marketing (Dortmund, Germany)

Sonova
Germany
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: mastersSkills: ["Strategic thinking","Strong analytical skills","Strong communication skills","Implementation skills","Leadership"]

Lead GEERS’ marketing transformation into an integrated, customer-centric omnichannel experience across the Sonova ecosystem. Own brand strategy and omnichannel funnel narrative, build an agile, data-driven operating model, and manage marketing performance including P&L, ROAS, budgeting, forecasts, KPIs, and risk. Drive customer retention and CRM, media/performance marketing, retail marketing, data/analytics and AI adoption, creative/content, CX/service, and portfolio optimization.

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FursaFursa
Sonova
Sonova
1 month ago

Senior Director Marketing (Dortmund, Germany)

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead GEERS’ marketing transformation into an integrated, customer-centric omnichannel experience across the Sonova ecosystem. Own brand strategy and omnichannel funnel narrative, build an agile, data-driven operating model, and manage marketing performance including P&L, ROAS, budgeting, forecasts, KPIs, and risk. Drive customer retention and CRM, media/performance marketing, retail marketing, data/analytics and AI adoption, creative/content, CX/service, and portfolio optimization.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and re-define GEERS’ brand purpose, positioning, and value proposition within the Sonova ecosystem, including portfolio storytelling and brand architecture.
  • •Develop and implement an enterprise operating model with agile governance and data-driven decision making aligned to Sonova Group strategy and standards.
  • •Own marketing performance management including marketing P&L, ROAS, budgeting, rolling forecasts, KPIs, and risk management, supported by dashboards and reviews.
  • •Lead customer retention & CRM, lifecycle marketing/loyalty programs, and privacy-compliant personalization by creating a unified customer data view across channels.
  • •Oversee media & performance, retail marketing, data/analytics and AI adoption, creative & content, customer experience/service, and product & portfolio optimization.

Key Requirements

  • •Master Degree in Business Administration with a Major in Marketing.
  • •Proven track record in retail, FMCG, or medical Care Marketing Management in multinational companies.
  • •10+ years’ experience leading Marketing Units.
  • •Fluent in German and English.
  • •Fundamental knowledge of ERP and CRM systems, with strong analytical and communication skills.
Experience:10+ yearsMultinationalRetailFMCGMedical care
Education:Master's in Marketing
Skills:Strategic thinkingStrong analytical skillsStrong communication skillsImplementation skillsLeadership
Languages:GermanEnglish
Tech Stack:ERPCRMDashboardsPredictive modelsAIMaster Data Management

Company Brief

Sonova
Designs, manufactures, and distributes hearing care solutions including hearing aids, cochlear implant accessories, and wireless communication devices, serving audiologists and consumers worldwide through clinics, retail networks, and distribution partners.
Industry: Medical Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stäfa, Switzerland
Founded: 1947
Website