Senior Marketing Manager

Carousell Group
Jakarta
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Written communication","Cross-functional collaboration","Analytical thinking","Data-driven decision making","Ownership"]

Lead Maujual’s growth and 360 marketing strategy, owning roadmap planning and execution across offline, digital, and CRM. Manage performance marketing across Meta Ads, Google PMax/SEM, and TikTok, and oversee content marketing for social and creation. Build CRM segmentation and lifecycle messaging via WhatsApp (Qontak) and email (Mailchimp/Shopify Email), coordinate POS CRM triggers, and drive SEO with technical alignment. Also oversee CarouBiz Indonesia ad-tech marketing support and P/L performance.

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Carousell Group
Carousell Group
16 hours ago

Senior Marketing Manager

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Last checked: 16 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Lead Maujual’s growth and 360 marketing strategy, owning roadmap planning and execution across offline, digital, and CRM. Manage performance marketing across Meta Ads, Google PMax/SEM, and TikTok, and oversee content marketing for social and creation. Build CRM segmentation and lifecycle messaging via WhatsApp (Qontak) and email (Mailchimp/Shopify Email), coordinate POS CRM triggers, and drive SEO with technical alignment. Also oversee CarouBiz Indonesia ad-tech marketing support and P/L performance.
Location: Jakarta
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead strategy, vision, roadmap planning, and execution for Maujual’s growth marketing and 360 marketing aligned to business objectives.
  • •Oversee performance marketing and optimize spend allocation across Meta Ads, Google PMax/SEM, and TikTok Ads.
  • •Develop CRM programs including segmentation and lifecycle/broadcast messaging via WhatsApp (Qontak) and email (Mailchimp/Shopify Email), coordinating POS CRM triggers and contact capture.
  • •Drive SEO strategy for Maujual, including content planning and on-page optimization, coordinating technical SEO improvements with stakeholders.
  • •Oversee store launch campaigns and manage branding/design workflows (brand guidelines, design assets/briefs, vendors/POs/print production) plus marketing procurement and store branding/offline/public relations materials.
  • •Oversee CarouBiz Indonesia marketing support and own the P/L performance of CarouBiz as a business unit within PT Laku6 Online Indonesia.

Key Requirements

  • •8+ years of marketing experience with at least 2 years in a senior/lead role.
  • •Demonstrated omnichannel marketing experience across offline, digital, and CRM.
  • •Understanding of Meta Ads, Google Ads (PMax/SEM), and TikTok Ads.
  • •Proven ability to manage vendors, agencies, and creative teams.
  • •Strong written communication in Bahasa Indonesia; comfortable with English for internal docs.
Experience:8+ yearsDTCOmnichannelCRMPerformance marketingSEOAd tech
Skills:Written communicationCross-functional collaborationAnalytical thinkingData-driven decision makingOwnership
Languages:Bahasa IndonesiaEnglish
Tech Stack:Meta AdsGoogle AdsPMaxSEMTikTok AdsWhatsAppQontakMailchimpShopify EmailSEOOn-page optimization

Company Brief

Carousell Group
Carousell Group operates a classifieds and C2C marketplace across Southeast Asia, enabling users to buy and sell pre-loved items and providing associated services like listings, payments and buyer protection.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: Singapore, Singapore
Founded: 2012
Glassdoor
Glassdoor: 3.7
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