Brand Manager, Away From Home - Philadelphia

The Kraft Heinz Company
Chicago
Workplace: OnsiteFull timeUSD 120,800 - 151,000Function: Marketing & GrowthEducation: bachelorsSkills: ["Collaboration","Communication","Analytical thinking","Project management","Cross-functional leadership"]

Own the PHILADELPHIA brand within the Away From Home foodservice business, driving brand strategy, portfolio management, commercialization, and integrated communications to accelerate growth. Use business analytics to guide objectives and deliver monthly consumption/share analysis. Lead a three-year product portfolio and partner cross-functionally with innovation, R&D, sales, finance, and external agencies to execute renovation plans and win new business through B2B/B2B2C media strategy.

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The Kraft Heinz Company
The Kraft Heinz Company
2 months ago

Brand Manager, Away From Home - Philadelphia

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Last checked: 27 days agoStatus: Live

Job Summary

Own the PHILADELPHIA brand within the Away From Home foodservice business, driving brand strategy, portfolio management, commercialization, and integrated communications to accelerate growth. Use business analytics to guide objectives and deliver monthly consumption/share analysis. Lead a three-year product portfolio and partner cross-functionally with innovation, R&D, sales, finance, and external agencies to execute renovation plans and win new business through B2B/B2B2C media strategy.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Apply business analytics (equity, share, volume, revenue drivers, competition) to drive brand business objectives.
  • •Deliver monthly consumption/share analysis with action items to drive brand share growth.
  • •Manage the portfolio, including SKU rationalization, strategic prioritization, pack/price architecture, and product catalogs.
  • •Develop and implement a three-year product portfolio plan using consumer and operator insights; partner with innovation to align the brand pipeline.
  • •Lead B2B and B2B2C media strategy and execution, integrate Away From Home into masterbrand B2C communications, and develop comms-driven partnership ideas to win new business.

Pay and Benefits

Salary: USD 120,800 - 151,000
Perks:MedicalPrescription DrugDentalVisionPaid LeaveFlexible Work401kLife InsuranceDisabilityEmployee Assistance

Key Requirements

  • •Seasoned marketing experience with a CPG company or experience supporting on the agency side (advertising, consulting, media).
  • •Strategic capability to develop marketing plans, including situation assessment, strategy, and tactical planning.
  • •Experience delivering marketing campaign development.
  • •Experience in cross-functional team management.
  • •Ability to handle simultaneous projects and deliver within agreed timelines.
Education:Bachelor's
Skills:CollaborationCommunicationAnalytical thinkingProject managementCross-functional leadership

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn