Sonova

1 week ago

Global Category Marketing Manager (m/f/d) (Hannover, Germany)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own and execute global category marketing strategy across the full product lifecycle, turning consumer insights into value propositions, messaging, packaging, and product stories. Lead end-to-end global product launches in close collaboration with Product Management, R&D, Brand, Digital Marketing, Sales, and external creative agencies. Develop sales enablement materials and marketing toolkits, manage agencies and campaign performance, and partner with regional teams to ensure consistent global execution.

Location: Hannover

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own global marketing strategy and execution for a product category across the full product lifecycle.
•Lead end-to-end global product launches with Product Management, Brand Marketing and cross-functional teams.
•Translate consumer insights into value propositions, messaging, packaging and product stories.
•Brief and manage creative agencies to develop global campaigns and launch assets.
•Develop sales enablement materials and monitor KPIs/campaign performance to optimize marketing activity.

Pay and Benefits

Perks:Learning BudgetHybrid Work

Key Requirements

•Bachelor’s or Master’s degree in Marketing, Business or a related field.
•10+ years of experience in Product Marketing, Category Marketing or Go-to-Market Marketing in an international B2C environment.
•Proven experience leading global product launches from strategy through execution.
•Strong understanding of consumer insights, value proposition development and customer-centric marketing.
•Experience managing creative agencies and developing integrated marketing assets across multiple channels.

Experience:10+ yearsB2C

Education:

Skills:Stakeholder managementCommunicationCross-functional influence

Languages:English

Company Brief

Sonova

Designs, manufactures, and distributes hearing care solutions including hearing aids, cochlear implant accessories, and wireless communication devices, serving audiologists and consumers worldwide through clinics, retail networks, and distribution partners.

Industry: Medical Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stäfa, Switzerland

Founded: 1947

Website

Loading job details...

Preparing the role view and application actions.

Sonova

1 week ago

Global Category Marketing Manager (m/f/d) (Hannover, Germany)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Hannover

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own global marketing strategy and execution for a product category across the full product lifecycle.
•Lead end-to-end global product launches with Product Management, Brand Marketing and cross-functional teams.
•Translate consumer insights into value propositions, messaging, packaging and product stories.
•Brief and manage creative agencies to develop global campaigns and launch assets.
•Develop sales enablement materials and monitor KPIs/campaign performance to optimize marketing activity.

Pay and Benefits

Perks:Learning BudgetHybrid Work

Key Requirements

•Bachelor’s or Master’s degree in Marketing, Business or a related field.
•10+ years of experience in Product Marketing, Category Marketing or Go-to-Market Marketing in an international B2C environment.
•Proven experience leading global product launches from strategy through execution.
•Strong understanding of consumer insights, value proposition development and customer-centric marketing.
•Experience managing creative agencies and developing integrated marketing assets across multiple channels.

Experience:10+ yearsB2C

Education:

Skills:Stakeholder managementCommunicationCross-functional influence

Languages:English

Company Brief

Sonova

Industry: Medical Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stäfa, Switzerland

Founded: 1947

Website