Marketing Analytics Manager

Okta
Chicago
Workplace: OnsiteFull timeUSD 132,000 - 182,000 annuallyFunction: Marketing & GrowthEducation: mastersSkills: ["Data storytelling","Statistical analysis","Experiment design","Mentoring","Influencing without authority"]

Drive marketing measurement and analytics across campaigns, partners, and field marketing, owning full-funnel attribution modeling and ROI optimization. Connect paid ads performance to website outcomes and demand-gen funnel metrics, and use data storytelling to guide marketing strategy, forecasts, and budget decisions. Build self-service dashboards in Tableau, improve data quality with marketing data ops, and apply AI/ML for predictive modeling and automated insights.

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Okta
Okta
3 days ago

Marketing Analytics Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Drive marketing measurement and analytics across campaigns, partners, and field marketing, owning full-funnel attribution modeling and ROI optimization. Connect paid ads performance to website outcomes and demand-gen funnel metrics, and use data storytelling to guide marketing strategy, forecasts, and budget decisions. Build self-service dashboards in Tableau, improve data quality with marketing data ops, and apply AI/ML for predictive modeling and automated insights.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Drive attribution modeling and full-funnel measurement across marketing channels, including paid media.
  • •Connect paid ads activity to website outcomes and demand-gen funnel metrics to evaluate ad performance.
  • •Create insights for organic and paid traffic and engagement (including increased scrutiny on GEO) and translate findings into recommendations for marketing leaders.
  • •Build and maintain Tableau self-service dashboards for paid media, brand, demand gen, digital, and strategic events, partnering on QBR performance narratives.
  • •Implement predictive AI/ML capabilities and design/validate marketing experiments with rigorous statistical testing.

Pay and Benefits

Salary: USD 132,000 - 182,000 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •8+ years in marketing, analytics, operations, or BI in B2B SaaS.
  • •4+ years in marketing analytics covering campaign performance, demand gen, field marketing, and ABM measurement.
  • •4+ years in paid media analytics across ad platforms, web analytics, and Salesforce.
  • •4+ years in web analytics focused on demand generation, engagement, and intent modeling.
  • •Deep expertise in marketing attribution modeling and multi-touch measurement, plus a track record using data to drive strategy and budget decisions.
Experience:B2B SaaS
Education:Master's in Analytics, Economics, or related field
Skills:Data storytellingStatistical analysisExperiment designMentoringInfluencing without authority
Languages:English
Tech Stack:TableauSalesforceSnowflakeExcelAI/MLGoogle Analytics (GA4)Adobe AnalyticsFiveTranSQLPythonR

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn