GTM Strategy & Operations Lead, Reseller Programs (EMEA)

OpenAI
Dublin, Germany, London
Workplace: HybridFull timeFunction: Business OperationsExperience: 10+ yearsSkills: ["Cross-functional collaboration","Program design","Strategic thinking","Analytical rigor","Stakeholder management"]

Build the ChatGPT Ads reseller program and design EMEA ecosystem programs from scratch. Define how OpenAI works with resellers and ecosystem partners across partner roles, enablement, measurement, and incentives—balancing growth, customer experience, and platform integrity. Partner with Sales, Partnerships, Finance, Legal, Product, Marketing, Customer Success, and Ads Ops to launch effective, operationally sound reseller motions and continuously optimize performance.

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FursaFursa
OpenAI
OpenAI
2 days ago

GTM Strategy & Operations Lead, Reseller Programs (EMEA)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Build the ChatGPT Ads reseller program and design EMEA ecosystem programs from scratch. Define how OpenAI works with resellers and ecosystem partners across partner roles, enablement, measurement, and incentives—balancing growth, customer experience, and platform integrity. Partner with Sales, Partnerships, Finance, Legal, Product, Marketing, Customer Success, and Ads Ops to launch effective, operationally sound reseller motions and continuously optimize performance.
Location: Dublin, Germany, London
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations

Key Responsibilities

  • •Design and build the ChatGPT Ads reseller program, including segmentation, eligibility, commercial and operating model, onboarding, governance, and performance management.
  • •Define reseller and ecosystem partner roles across customer acquisition, activation, spend growth, market expansion, support, and scaled coverage.
  • •Develop partner coverage and engagement models across advertisers, agencies, resellers, outsourced sellers, and other ecosystem participants.
  • •Partner cross-functionally to launch reseller motions that are commercially effective and operationally sound.
  • •Create incentive structures, program playbooks, scorecards, reporting cadences, and governance; monitor performance and recommend scale, refine, or sunset decisions.

Key Requirements

  • •10+ years of experience in partner strategy, channel programs, reseller programs, sales strategy, revenue operations, business operations, or GTM program management.
  • •Meaningful experience in digital advertising, media, adtech, agency, marketplace, or platform businesses.
  • •Built or scaled reseller, channel, agency, partner, or ecosystem programs from early design through execution.
  • •Understands ads GTM complexity, including advertiser needs, agency dynamics, partner incentives, billing, measurement, support, and sales coverage.
  • •Strong program design and analytics: goals, partner criteria, economics, enablement, governance, reporting, and evaluation of incrementality, ROI, and operational health.
Experience:10+ yearsDigital advertisingMediaAdtechAgenciesMarketplacePlatform businessesReseller programsChannel programs
Skills:Cross-functional collaborationProgram designStrategic thinkingAnalytical rigorStakeholder management

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor