Yum! Brands

1 month ago

MarTech Sr. Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Lead strategic MarTech and CRM initiatives across multiple European markets, owning platforms, data-driven personalization, and cross-functional collaboration to drive regional growth. Balance strategic planning with hands-on execution, focusing on segmentation, lifecycle marketing, and initiatives across CRM, CDPs, and data infrastructure.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own and evolve MarTech and CRM capabilities across Canada, UK, France, and Germany, driving increased maturity, adoption, and standardization across markets.
•Act as a key enabler of data-driven growth by advancing the use of first-party data, CDPs, and customer-level insights to power segmentation, targeting, and personalization strategies.
•Partner cross-functionally with Marketing, Data, Analytics, and Product teams to translate business objectives into scalable MarTech solutions and customer engagement frameworks.
•Lead and support the implementation, integration, and optimization of MarTech platforms, including CRM systems, CDPs, and data infrastructure (e.g., Braze, Snowflake).
•Drive best practices in audience segmentation, lifecycle marketing, and journey orchestration to enable more personalized and automated customer experiences across channels.

Key Requirements

•7+ years of experience in Marketing Technology, CRM, Lifecycle Marketing, or Marketing Automation roles within complex or multi-market environments.
•Hands-on experience with CRM and customer engagement platforms such as Braze, Algonomy, Salesforce Marketing Cloud, Adobe Campaign, Iterable, or similar.
•Experience working with customer data platforms (CDPs), first-party data strategies, and cloud data environments such as HighTouch and Snowflake.
•Strong understanding of advanced segmentation, lifecycle marketing, journey orchestration, and personalization strategies.
•Proven experience supporting or leading MarTech implementations, integrations, and migrations across CRM and data ecosystems; translating business needs into scalable, data-driven solutions.

Experience:Marketing technologyCrmLifecycle marketingMautomationCdpData platforms

Skills:Project managementAnalyticalCollaborationStakeholder managementCommunication

Languages:English

Tech Stack:BrazeAlgonomySalesforce Marketing CloudAdobe CampaignIterableCDPHighTouchSnowflakeJiraConfluence

Company Brief

Yum! Brands

Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Yum! Brands

1 month ago

MarTech Sr. Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own and evolve MarTech and CRM capabilities across Canada, UK, France, and Germany, driving increased maturity, adoption, and standardization across markets.
•Act as a key enabler of data-driven growth by advancing the use of first-party data, CDPs, and customer-level insights to power segmentation, targeting, and personalization strategies.
•Partner cross-functionally with Marketing, Data, Analytics, and Product teams to translate business objectives into scalable MarTech solutions and customer engagement frameworks.
•Lead and support the implementation, integration, and optimization of MarTech platforms, including CRM systems, CDPs, and data infrastructure (e.g., Braze, Snowflake).
•Drive best practices in audience segmentation, lifecycle marketing, and journey orchestration to enable more personalized and automated customer experiences across channels.

Key Requirements

•7+ years of experience in Marketing Technology, CRM, Lifecycle Marketing, or Marketing Automation roles within complex or multi-market environments.
•Hands-on experience with CRM and customer engagement platforms such as Braze, Algonomy, Salesforce Marketing Cloud, Adobe Campaign, Iterable, or similar.
•Experience working with customer data platforms (CDPs), first-party data strategies, and cloud data environments such as HighTouch and Snowflake.
•Strong understanding of advanced segmentation, lifecycle marketing, journey orchestration, and personalization strategies.
•Proven experience supporting or leading MarTech implementations, integrations, and migrations across CRM and data ecosystems; translating business needs into scalable, data-driven solutions.

Experience:Marketing technologyCrmLifecycle marketingMautomationCdpData platforms

Skills:Project managementAnalyticalCollaborationStakeholder managementCommunication

Languages:English

Tech Stack:BrazeAlgonomySalesforce Marketing CloudAdobe CampaignIterableCDPHighTouchSnowflakeJiraConfluence

Company Brief

Yum! Brands

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor