1 day ago

Scenario-Led Growth Product Manager - TikTok Shop

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Own scenario-led growth strategy for TikTok Shop, focused on high-impact commerce scenarios like Live and Auction. Use user segmentation and behavioral insights to find growth opportunities, then partner with Content, Creators, Ops, Marketing, and Algorithm to ship integrated solutions. Design and scale scenario-specific mechanisms (traffic allocation, incentives, and content-product integration), run experiments to measure incremental impact, and translate learnings into repeatable frameworks across categories and markets.

Location: Seattle

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Key Responsibilities

•Define and execute growth strategies for commerce scenarios like Live and Auction to improve DAC and MAC.
•Leverage user segmentation and behavioral insights to identify high-potential growth opportunities within specific scenarios.
•Partner with cross-functional teams (Content, Creator, Ops, Marketing, Algorithm) to deliver integrated growth solutions.
•Design and scale scenario-specific growth mechanisms, including traffic allocation, incentives, and content-product integration.
•Drive experimentation strategy to measure incremental impact on acquisition, engagement, and conversion metrics; identify journey gaps and build scenario-based product solutions.

Key Requirements

•Bachelor’s degree or above, with experience in product management, growth, or strategy roles in consumer tech or e-commerce.
•Strong problem-solving skills to operate in ambiguous, fast-moving environments.
•Experience working cross-functionally to deliver complex initiatives.
•Data-driven mindset to evaluate performance and iterate quickly.
•Experience with content-commerce, live streaming, or auction-based platforms, including familiarity with user segmentation and growth frameworks (DAC, MAC, lifecycle).

Experience:Consumer techE-commerceContent-commerceLive streamingAuction-based platforms

Education:Bachelor's

Skills:Problem-solvingCross-functional collaborationData-driven decision makingExperimentationPerformance optimization

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

Scenario-Led Growth Product Manager - TikTok Shop

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Location: Seattle

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Key Responsibilities

•Define and execute growth strategies for commerce scenarios like Live and Auction to improve DAC and MAC.
•Leverage user segmentation and behavioral insights to identify high-potential growth opportunities within specific scenarios.
•Partner with cross-functional teams (Content, Creator, Ops, Marketing, Algorithm) to deliver integrated growth solutions.
•Design and scale scenario-specific growth mechanisms, including traffic allocation, incentives, and content-product integration.
•Drive experimentation strategy to measure incremental impact on acquisition, engagement, and conversion metrics; identify journey gaps and build scenario-based product solutions.

Key Requirements

•Bachelor’s degree or above, with experience in product management, growth, or strategy roles in consumer tech or e-commerce.
•Strong problem-solving skills to operate in ambiguous, fast-moving environments.
•Experience working cross-functionally to deliver complex initiatives.
•Data-driven mindset to evaluate performance and iterate quickly.
•Experience with content-commerce, live streaming, or auction-based platforms, including familiarity with user segmentation and growth frameworks (DAC, MAC, lifecycle).

Experience:Consumer techE-commerceContent-commerceLive streamingAuction-based platforms

Education:Bachelor's

Skills:Problem-solvingCross-functional collaborationData-driven decision makingExperimentationPerformance optimization

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn