Manager, Marketing Strategy

NBC Universal
New York
Workplace: HybridFull timeUSD 75,000 - 105,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical thinking","Communication","Collaboration","Independent ownership","Cultural awareness"]

Lead the evolution and activation of Peacock’s long-term brand strategy across campaigns, partnerships, platform experiences, and cultural moments. Translate positioning and audience insights into actionable direction for brand and partner activations, while synthesizing performance data, cultural trends, and competitive intelligence to shape decision-making. Partner with cross-functional teams to streamline brand guidance integration and maintain brand frameworks. Monitor brand health and engagement KPIs and communicate updates to leadership.

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NBC Universal
NBC Universal
2 days ago

Manager, Marketing Strategy

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead the evolution and activation of Peacock’s long-term brand strategy across campaigns, partnerships, platform experiences, and cultural moments. Translate positioning and audience insights into actionable direction for brand and partner activations, while synthesizing performance data, cultural trends, and competitive intelligence to shape decision-making. Partner with cross-functional teams to streamline brand guidance integration and maintain brand frameworks. Monitor brand health and engagement KPIs and communicate updates to leadership.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Support the development and evolution of Peacock’s brand strategy across marketing, product, programming, distribution, creative, insights, and partnerships.
  • •Translate brand positioning and audience insights into actionable direction for campaigns and platform moments.
  • •Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations.
  • •Streamline how Marketing Strategy inputs are incorporated into campaign development and key milestones across teams.
  • •Maintain brand frameworks and monitor brand health/engagement KPIs to support leadership updates and refinement.

Pay and Benefits

Salary: USD 75,000 - 105,000 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •5+ years of experience in consumer, entertainment, or brand marketing strategy.
  • •Translate data, audience insights, and cultural trends into strategic recommendations.
  • •Develop positioning, briefs, or narrative frameworks that guide cross-functional execution.
  • •Combine analytics with creativity to shape strategy and drive outcomes.
  • •Comfort interpreting KPIs and research to inform brand and marketing strategies.
Experience:5+ yearsConsumer marketingEntertainmentBrand marketing strategyStreamingPop culture
Education:Bachelor's
Skills:Analytical thinkingCommunicationCollaborationIndependent ownershipCultural awareness
Languages:English
Tech Stack:Keynote for Mac

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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