Senior Manager, Social Media Marketing

Razorpay
Bengaluru
Workplace: OnsiteFull timeFunction: Communications, PR & CommunitySkills: ["Ownership","Creativity","Stakeholder management","Writing","Data-driven improvement"]

Own and scale Razorpay’s X/Twitter presence by developing the brand’s strategy, content calendar, and always-on publishing. Create engaging posts, threads, campaigns, polls, visuals, and short-form videos while building a distinct brand voice. Identify trends and cultural moments, grow followers and meaningful engagement, and collaborate with internal teams, creators, agencies, and partners. Measure performance and continuously optimize content using insights.

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FursaFursa
Razorpay
Razorpay
1 day ago

Senior Manager, Social Media Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own and scale Razorpay’s X/Twitter presence by developing the brand’s strategy, content calendar, and always-on publishing. Create engaging posts, threads, campaigns, polls, visuals, and short-form videos while building a distinct brand voice. Identify trends and cultural moments, grow followers and meaningful engagement, and collaborate with internal teams, creators, agencies, and partners. Measure performance and continuously optimize content using insights.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Own Razorpay’s X/Twitter strategy and content calendar.
  • •Create engaging posts, threads, campaigns, polls, visuals, and short-form videos.
  • •Build and maintain a distinct, consistent brand voice and identify relevant trends and conversations.
  • •Grow followers, reach, engagement, and overall visibility on X/Twitter by engaging communities, creators, influencers, and industry voices.
  • •Track performance metrics and use insights to improve content and audience growth; coordinate with internal teams, leadership, creators, agencies, and external partners.

Key Requirements

  • •6–10 years of experience in social media, digital marketing, content, or brand marketing.
  • •Proven experience growing and scaling a brand/founder/company/community account on X/Twitter.
  • •Strong understanding of X/Twitter content formats, trends, algorithms, and audience behavior.
  • •Excellent writing, editing, and storytelling skills.
  • •Experience using data and analytics to improve content performance.
Skills:OwnershipCreativityStakeholder managementWritingData-driven improvement
Tech Stack:X/TwitterLinkedIn

Company Brief

Razorpay
Provides payment processing, banking, lending, and financial infrastructure products for Indian businesses. Razorpay offers payment gateway services, payouts, banking-as-a-service, credit, and developer-focused APIs to help companies accept and manage online payments.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Bengaluru, India
Founded: 2014
WebsiteLinkedIn