Senior Director, Content Creative Studio

Peloton
New York
Workplace: HybridFull timeUSD 245,300 - 312,550 annuallyFunction: Content & Editorial (Writing/Editing)Skills: ["Leadership","Mentoring","Strategic storytelling","Stakeholder communication","Cross-functional collaboration"]

Lead the Content Creative Studio as a hands-on creative concept director, driving original show concepts, narrative-driven campaigns, and multi-format content experiences to increase member retention and community loyalty. Manage and mentor a team of conceptual creatives, craft mood boards and pitch decks for senior stakeholders, and translate member insights into story arcs across in-platform, linear, and social touchpoints. Partner with Creative Operations, Content Strategy, Talent Management, and instructors to grow authentic, instructor-led programming.

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FursaFursa
Peloton
Peloton
1 day ago

Senior Director, Content Creative Studio

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead the Content Creative Studio as a hands-on creative concept director, driving original show concepts, narrative-driven campaigns, and multi-format content experiences to increase member retention and community loyalty. Manage and mentor a team of conceptual creatives, craft mood boards and pitch decks for senior stakeholders, and translate member insights into story arcs across in-platform, linear, and social touchpoints. Partner with Creative Operations, Content Strategy, Talent Management, and instructors to grow authentic, instructor-led programming.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Director level

Key Responsibilities

  • •Architect repeatable show concepts, series franchises, and interactive content formats that deepen retention and community connection.
  • •Conceptualize multi-phase promotional story arcs and campaign narratives that motivate members and build anticipation for content drops.
  • •Lead strategic creative direction for major member-facing moments, including packaging, class capture, events, and short-form content.
  • •Create and present mood boards, aesthetic treatments, and comprehensive pitch decks to executive leadership and cross-functional partners.
  • •Directly manage and mentor conceptual creatives; partner with Creative Operations, Content Strategy, and Marketing to align creative treatments with business goals.

Pay and Benefits

Salary: USD 245,300 - 312,550 annually
Perks:Health InsuranceDentalVisionPaid LeaveLong-term Disability401kEquityPaid ParentalPet InsuranceChildcare DiscountsCommuter Benefits

Key Requirements

  • •12+ years of progressive leadership experience producing high-impact content for teams.
  • •Proven track record creating hit show formats and narrative-driven campaigns that increase engagement and loyalty.
  • •Ability to develop visual decks, mood boards, style guides, and pitch materials that communicate concepts and visual vision.
  • •Experience building multi-phase promotional story arcs and community narratives that sustain daily/weekly participation.
  • •Deep understanding of digital platforms and in-app content/UX ecosystems to design cohesive, multi-touchpoint member experiences.
Experience:Digital platformsIn-app contentSocial environmentsContent ecosystems
Skills:LeadershipMentoringStrategic storytellingStakeholder communicationCross-functional collaboration
Languages:En

Company Brief

Peloton
Designs and sells connected fitness equipment, subscription-based live and on-demand classes, and fitness content for at-home and studio users, integrating hardware, software, and community-driven experiences.
Industry: Fitness
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2012
WebsiteLinkedIn