Senior.Analyst-Data Science (SQL, Python, Gen AI)
Gurugram
Workplace: HybridFull timeFunction: Data Science & Machine LearningExperience: 1-3 yearsEducation: bachelorsSkills: ["Analytical thinking","Communication","Partner influence","Conceptual thinking"]Drive customer acquisition for Paid Search by building data-driven measurement and analytics solutions that improve targeting accuracy, audience activation, and campaign efficiency. Use structured and unstructured data to generate actionable insights and enhance acquisition efficiency and customer quality. Apply AI and GenAI techniques, run experimentation and performance measurement, and analyze bidding algorithms and auction dynamics to optimize outcomes. Partner with marketing, product, technology, and platform teams to translate findings into scalable growth initiatives.

