Global Market and Competitive Intelligence Manager

Aveva
Calgary
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical thinking","Communication","Storytelling","Presentation","Self-starter"]

Lead market and competitive intelligence for larger-scale GTM programs across key industrial sectors, translating internal and external sources into campaign-ready insights and recommendations. Build repeatable intelligence deliverables (e.g., campaign insight packs, segment snapshots, competitor POVs) and maintain a prioritized research backlog. Embed intelligence into marketing and sales workflows, ensure adoption, and perform quality control on intelligence outputs, including AI-assisted materials.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Aveva
Aveva
1 week ago

Global Market and Competitive Intelligence Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead market and competitive intelligence for larger-scale GTM programs across key industrial sectors, translating internal and external sources into campaign-ready insights and recommendations. Build repeatable intelligence deliverables (e.g., campaign insight packs, segment snapshots, competitor POVs) and maintain a prioritized research backlog. Embed intelligence into marketing and sales workflows, ensure adoption, and perform quality control on intelligence outputs, including AI-assisted materials.
Location: Calgary
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Provide market and competitive intelligence and recommendations that power larger-scale programs, including regional market planning, industry campaigns, and targeted account demand generation/ABM.
  • •Create program-ready deliverables such as campaign insight packs, segment/industry snapshots, competitor POVs, messaging proof points, and pursuit/deal-context briefs.
  • •Partner with regional marketing, digital, sales leaders, and portfolio/industry stakeholders to define intelligence needs, prioritize requests, and maintain a prioritized research backlog.
  • •Develop and continuously improve repeatable intelligence products (e.g., segment fit assessments, competitive battlecards, industry trend briefs) and run intelligence awareness programs to increase adoption.
  • •Conduct hands-on secondary research and analysis, contribute to competitive battlecards/dashboards and pursuit support, and perform quality assurance on intelligence and AI-assisted outputs.

Key Requirements

  • •5+ years of experience in market research, competitive intelligence, customer insights, customer marketing, or a related analytical role, preferably in B2B technology/software (industrial/engineering/energy/manufacturing markets preferred).
  • •Hands-on experience as an Individual Contributor supporting GTM programs (campaigns, ABM/targeting, regional planning, enablement, and pursuit support) with minimal oversight.
  • •Strong experience conducting primary and/or secondary research, synthesizing findings, and translating insights into actions for marketing and sales.
  • •Experience supporting or researching industrial B2B markets (e.g., Oil & Gas, Chemicals, Power, EPC, MMM, CPG, Life Sciences, and/or Marine) and building credible domain context quickly.
  • •Hands-on experience with CRM, intelligence tools, and/or analytics platforms; familiarity with Crayon, IIR, EIC, Salesforce, Demandbase, Gainsight, and Power BI is advantageous.
Experience:5+ yearsB2BTechnologySoftwareIndustrialEngineeringEnergyManufacturing
Education:Bachelor's
Skills:Analytical thinkingCommunicationStorytellingPresentationSelf-starter
Tech Stack:CrayonEICIIRDemandbaseSalesforcePower BIGainsightPowerPoint

Company Brief

Aveva
Provides industrial software for engineering, design, and information management across industries including oil & gas, manufacturing, and utilities. Delivers solutions for digital transformation, asset performance, and operations optimization.
Industry: Industrial Automation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cambridge, United Kingdom
Founded: 1967
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn