AutoNation

5 days ago

Sr Specialist, Awareness Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Support the development, execution, and optimization of upper- and mid-funnel media strategies to grow brand awareness and consideration across AutoNation brands and dealership locations. Help build media plans, track budgets, and analyze performance across channels such as Linear TV, CTV/OTT, Streaming Audio, OOH, Terrestrial Radio, and YouTube. Partner with Brand, Creative, Analytics, and agencies on testing, measurement (MMM/MTA/lift/incrementality), and optimization recommendations.

Location: United States

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Support development of upper- and mid-funnel media strategies across AutoNation brands and business lines.
•Create annual, quarterly, and campaign-level media plans aligned to business objectives.
•Analyze media plans and investment recommendations; support forecasting, budget tracking, and investment reporting.
•Monitor performance against KPIs; partner with Analytics on MMM, MTA, lift studies, brand studies, and incrementality testing.
•Partner with agencies and media vendors to support planning, execution, optimization, and evaluation of new media opportunities and sponsorships.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionMaternity Leave

Key Requirements

•Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
•4+ years of experience in media strategy, integrated media planning, advertising, or marketing (agency experience preferred).
•Experience supporting upper- and mid-funnel strategies across channels including Linear TV, CTV/OTT, Streaming Audio, OOH, Terrestrial Radio, and YouTube.
•Strong understanding of media planning principles, consumer behavior, audience targeting, and full-funnel marketing.
•Experience analyzing campaign performance and using measurement frameworks such as brand lift studies, attribution, MMM, and/or incrementality testing.

Experience:4+ yearsAdvertisingMedia planningIntegrated marketingAutomotive retail

Education:Bachelor's

Skills:Analytical thinkingCommunicationPresentationOrganizational skillsProject management

Company Brief

AutoNation

AutoNation is a leading automotive retailer in the United States, operating a network of new and used vehicle dealerships, service centers, and parts operations while offering financing, insurance, and vehicle remarketing services.

Industry: Retail (Offline)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Fort Lauderdale, United States

Founded: 1996

Website LinkedIn

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AutoNation

5 days ago

Sr Specialist, Awareness Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Location: United States

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Support development of upper- and mid-funnel media strategies across AutoNation brands and business lines.
•Create annual, quarterly, and campaign-level media plans aligned to business objectives.
•Analyze media plans and investment recommendations; support forecasting, budget tracking, and investment reporting.
•Monitor performance against KPIs; partner with Analytics on MMM, MTA, lift studies, brand studies, and incrementality testing.
•Partner with agencies and media vendors to support planning, execution, optimization, and evaluation of new media opportunities and sponsorships.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionMaternity Leave

Key Requirements

•Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
•4+ years of experience in media strategy, integrated media planning, advertising, or marketing (agency experience preferred).
•Experience supporting upper- and mid-funnel strategies across channels including Linear TV, CTV/OTT, Streaming Audio, OOH, Terrestrial Radio, and YouTube.
•Strong understanding of media planning principles, consumer behavior, audience targeting, and full-funnel marketing.
•Experience analyzing campaign performance and using measurement frameworks such as brand lift studies, attribution, MMM, and/or incrementality testing.

Experience:4+ yearsAdvertisingMedia planningIntegrated marketingAutomotive retail

Education:Bachelor's

Skills:Analytical thinkingCommunicationPresentationOrganizational skillsProject management

Company Brief

AutoNation

Industry: Retail (Offline)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Fort Lauderdale, United States

Founded: 1996

Website LinkedIn