Senior Product Analyst

ASOS
London
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Analytical thinking","Problem-solving","Communication","Stakeholder management","Mentoring"]

Lead product analytics to shape customer-facing experiences by owning core KPIs and driving measurable growth. Design, execute, and evaluate A/B tests and experimentation frameworks with statistical rigor, translating ambiguous questions into actionable insights. Partner with Product Managers, UX, and stakeholders to define success metrics, build dashboards and self-serve analytics, and communicate findings through clear narratives. Mentor junior analysts to raise analytical quality across the team.

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ASOS
ASOS
1 day ago

Senior Product Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 54 minutes agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Lead product analytics to shape customer-facing experiences by owning core KPIs and driving measurable growth. Design, execute, and evaluate A/B tests and experimentation frameworks with statistical rigor, translating ambiguous questions into actionable insights. Partner with Product Managers, UX, and stakeholders to define success metrics, build dashboards and self-serve analytics, and communicate findings through clear narratives. Mentor junior analysts to raise analytical quality across the team.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Lead deep-dive analysis across customer funnels and journeys to identify opportunities to improve conversion, engagement, and retention.
  • •Own the design, execution, and evaluation of A/B tests and experimentation frameworks with statistical rigor and clear business impact.
  • •Recommend growth opportunities by translating data into experiment and prioritisation guidance.
  • •Partner with Product Managers and senior stakeholders to define product strategy, success metrics, and performance evaluation.
  • •Build and evolve dashboards, reporting, and self-serve analytics, and mentor junior analysts for best practices.

Pay and Benefits

Perks:Employee DiscountAnnual LeaveMedical CareAnnual BonusLearning BudgetFlex BenefitsSample Sales

Key Requirements

  • •Advanced SQL skills and strong experience with Python for large-scale analysis.
  • •Strong grounding in statistics, including hypothesis testing and experimental design.
  • •Proven experience leading A/B testing programmes and influencing product decisions through experimentation.
  • •Significant experience analysing customer behaviour in digital products or e-commerce platforms to drive measurable improvements.
  • •Experience with data visualisation tools (e.g. Power BI, Tableau, Looker) and translating data into stakeholder-ready narratives.
Experience:E-commerceDigital products
Skills:Analytical thinkingProblem-solvingCommunicationStakeholder managementMentoring
Languages:English
Tech Stack:SQLPythonPandasNumPyA/B testingPower BITableauLookerDashboardsData visualization

Company Brief

ASOS
ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
Glassdoor
Glassdoor: 3.4
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