Senior Manager - Tenancy Design Management

Qiddiya
Riyadh
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12-15 yearsSkills: ["Stakeholder management","Agency management","Data-driven decision-making","Cross-functional coordination","Communication"]

Lead the development and execution of marketing and audience growth strategies for the Cultural, Heritage Program, driving visitor numbers, engagement, and commercial performance. Own integrated campaigns across digital, social, media, PR, and on-ground activations, translating cultural programming into compelling audience propositions. Partner with Programming and Commercial teams, manage agencies and partners, and use marketing KPIs and audience analytics to optimize reach, conversion, and attendance.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Qiddiya
Qiddiya
4 months ago

Senior Manager - Tenancy Design Management

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead the development and execution of marketing and audience growth strategies for the Cultural, Heritage Program, driving visitor numbers, engagement, and commercial performance. Own integrated campaigns across digital, social, media, PR, and on-ground activations, translating cultural programming into compelling audience propositions. Partner with Programming and Commercial teams, manage agencies and partners, and use marketing KPIs and audience analytics to optimize reach, conversion, and attendance.
Location: Riyadh
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and lead overall marketing strategy aligned with asset objectives, programming calendar, and commercial targets.
  • •Plan and execute integrated marketing campaigns across digital, social, media, PR, and on-ground activations.
  • •Drive visitor acquisition, attendance, and repeat visitation across target local, regional, and international segments.
  • •Partner with Programming to translate cultural content into engaging campaigns and ensure authenticity and brand-aligned communications.
  • •Define and track marketing KPIs, monitor performance, and optimize strategies using audience analytics and insights.

Key Requirements

  • •12–15+ years of experience in senior marketing leadership roles within large-scale, consumer-facing environments.
  • •Proven ability to develop and deliver integrated marketing strategies and large-scale campaigns across digital, media, social, PR, and on-ground activations.
  • •Demonstrated success leading high-impact campaigns that drive audience reach, engagement, and attendance.
  • •Strong experience in audience acquisition, segmentation, targeting, and growth strategies, including increasing footfall and repeat visitation.
  • •Experience using data analytics and audience insights to track marketing KPIs and optimize campaign performance across channels.
Experience:12-15 yearsConsumer-facingEvent-drivenAudience development
Skills:Stakeholder managementAgency managementData-driven decision-makingCross-functional coordinationCommunication

Company Brief

Qiddiya
Developing Qiddiya City, a PIF-backed giga-project near Riyadh delivering theme parks, sports venues, cultural attractions, hospitality, and entertainment ecosystems to drive tourism, jobs, and economic diversification under Saudi Vision 2030.
Industry: Real Estate Development
Company Size: Enterprise (1,001+ employees)
Growth: Government & Public Sector
Funding: Government Funded
Headquarters: Riyadh, Saudi Arabia
Founded: 2018
Glassdoor
Glassdoor: 4.3
WebsiteLinkedInGlassdoor