eCommerce Specialist - Omnichannel

Brown-Forman
Louisville
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Organization","Project management","Entrepreneurial spirit","Results orientation","Story-telling"]

Support the development and execution of eCommerce and Omni-channel integrated marketing communications for National Accounts in the U.S. Collaborate with off-premise eCommerce and Customer Marketing, Brand, Insights, and National Account teams to identify Digital Shelf opportunities, enhance online visibility using SEO/GEO principles, and drive shopper-forward sales. Lead reporting and optimization of Omni-channel paid/owned media plans with agency partners, manage the portfolio website with an agency, and provide eCommerce education across internal and distributor/customer teams.

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Brown-Forman
Brown-Forman
1 month ago

eCommerce Specialist - Omnichannel

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Last checked: 24 days agoStatus: Live

Job Summary

Support the development and execution of eCommerce and Omni-channel integrated marketing communications for National Accounts in the U.S. Collaborate with off-premise eCommerce and Customer Marketing, Brand, Insights, and National Account teams to identify Digital Shelf opportunities, enhance online visibility using SEO/GEO principles, and drive shopper-forward sales. Lead reporting and optimization of Omni-channel paid/owned media plans with agency partners, manage the portfolio website with an agency, and provide eCommerce education across internal and distributor/customer teams.
Location: Louisville
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute eCommerce and Omni-channel integrated marketing communications, merchandising, and media plans aligned to brand and business objectives.
  • •Identify and implement Digital Shelf opportunities for Omni-channel National Accounts.
  • •Drive shopper-forward eCommerce sales and marketing strategy across digital tactics and shopper purchase triggers.
  • •Lead reporting and optimization of Omni-channel paid/owned media plans with monthly performance updates and agency performance KPI coordination.
  • •Manage the portfolio website with an agency partner and provide eCommerce educational support across Brown-Forman, distributor, and customer teams.

Key Requirements

  • •3-5 years of experience in shopper, digital, and/or eCommerce marketing.
  • •Strong organization and project management skills with an entrepreneurial spirit and results orientation.
  • •Outstanding story-telling skills.
  • •Well-developed sales, customer, and marketplace acumen of customers/distributors.
  • •Strong knowledge of Digital Shelf concepts including SEO and GEO principles.
Experience:3-5 years
Skills:OrganizationProject managementEntrepreneurial spiritResults orientationStory-telling
Tech Stack:ECommerceOmni-ChannelDigital ShelfSEOGEOPaid mediaOwned media

Company Brief

Brown-Forman
Produces and markets premium alcoholic beverages, including whiskey, tequila, vodka, and wine. Best known for brands such as Jack Daniel’s, Woodford Reserve, Old Forester, and Herradura, with a global distribution footprint.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1870
Glassdoor
Glassdoor: 3.9
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