1 day ago

eCommerce Specialist - Omnichannel

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Support the development and execution of eCommerce and Omni-channel integrated marketing communications for National Accounts in the U.S. Collaborate with off-premise eCommerce and Customer Marketing, Brand, Insights, and National Account teams to identify Digital Shelf opportunities, enhance online visibility using SEO/GEO principles, and drive shopper-forward sales. Lead reporting and optimization of Omni-channel paid/owned media plans with agency partners, manage the portfolio website with an agency, and provide eCommerce education across internal and distributor/customer teams.

Location: Louisville

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute eCommerce and Omni-channel integrated marketing communications, merchandising, and media plans aligned to brand and business objectives.
•Identify and implement Digital Shelf opportunities for Omni-channel National Accounts.
•Drive shopper-forward eCommerce sales and marketing strategy across digital tactics and shopper purchase triggers.
•Lead reporting and optimization of Omni-channel paid/owned media plans with monthly performance updates and agency performance KPI coordination.
•Manage the portfolio website with an agency partner and provide eCommerce educational support across Brown-Forman, distributor, and customer teams.

Key Requirements

•3-5 years of experience in shopper, digital, and/or eCommerce marketing.
•Strong organization and project management skills with an entrepreneurial spirit and results orientation.
•Outstanding story-telling skills.
•Well-developed sales, customer, and marketplace acumen of customers/distributors.
•Strong knowledge of Digital Shelf concepts including SEO and GEO principles.

Experience:3-5 years

Skills:OrganizationProject managementEntrepreneurial spiritResults orientationStory-telling

Tech Stack:ECommerceOmni-ChannelDigital ShelfSEOGEOPaid mediaOwned media

Company Brief

Brown-Forman

Produces and markets premium alcoholic beverages, including whiskey, tequila, vodka, and wine. Best known for brands such as Jack Daniel’s, Woodford Reserve, Old Forester, and Herradura, with a global distribution footprint.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1870

Glassdoor: 3.9

Website LinkedIn Glassdoor

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Brown-Forman

1 day ago

eCommerce Specialist - Omnichannel

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Louisville

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute eCommerce and Omni-channel integrated marketing communications, merchandising, and media plans aligned to brand and business objectives.
•Identify and implement Digital Shelf opportunities for Omni-channel National Accounts.
•Drive shopper-forward eCommerce sales and marketing strategy across digital tactics and shopper purchase triggers.
•Lead reporting and optimization of Omni-channel paid/owned media plans with monthly performance updates and agency performance KPI coordination.
•Manage the portfolio website with an agency partner and provide eCommerce educational support across Brown-Forman, distributor, and customer teams.

Key Requirements

•3-5 years of experience in shopper, digital, and/or eCommerce marketing.
•Strong organization and project management skills with an entrepreneurial spirit and results orientation.
•Outstanding story-telling skills.
•Well-developed sales, customer, and marketplace acumen of customers/distributors.
•Strong knowledge of Digital Shelf concepts including SEO and GEO principles.

Experience:3-5 years

Skills:OrganizationProject managementEntrepreneurial spiritResults orientationStory-telling

Tech Stack:ECommerceOmni-ChannelDigital ShelfSEOGEOPaid mediaOwned media

Company Brief

Brown-Forman

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1870

Glassdoor: 3.9

Website LinkedIn Glassdoor