Japan Growth Marketing Lead

Canva
Tokyo
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Experimentation mindset","Business judgment","Self-starter","Clear communication"]

Own Canva Japan’s growth marketing end-to-end, driving customer acquisition, activation, conversion, retention, and revenue through data-driven strategies. Manage digital advertising in-house across platforms (including Meta, Google, YouTube, TikTok, X, and Apple Search Ads), optimize budgets and performance, and build a testing roadmap. Partner with local and global teams (creative, product, data, localization) to develop Japanese consumer-focused campaigns and improve CAC, CPA, ROAS, and conversion through measurable incremental lift.

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Canva
Canva
19 hours ago

Japan Growth Marketing Lead

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Job Summary

Own Canva Japan’s growth marketing end-to-end, driving customer acquisition, activation, conversion, retention, and revenue through data-driven strategies. Manage digital advertising in-house across platforms (including Meta, Google, YouTube, TikTok, X, and Apple Search Ads), optimize budgets and performance, and build a testing roadmap. Partner with local and global teams (creative, product, data, localization) to develop Japanese consumer-focused campaigns and improve CAC, CPA, ROAS, and conversion through measurable incremental lift.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute Canva Japan’s growth marketing strategy across acquisition, activation, conversion, retention, and revenue growth.
  • •Directly manage digital advertising in-house, including campaign setup, daily optimization, performance analysis, and budget management across listed platforms.
  • •Define and run campaigns across brand, consideration, app acquisition, website conversion, and subscription/revenue objectives, including audience, bidding, placement, attribution, and measurement.
  • •Track and report performance against CAC, CPA, ROAS, conversion rate, video completion rate, revenue, and incremental lift; translate insights into budget and investment decisions.
  • •Build and run a structured testing roadmap across channels, audiences, creatives, landing pages, and objectives, partnering with local creative to develop Japanese-specific concepts.

Key Requirements

  • •7+ years in growth, performance, or digital marketing, with hands-on experience managing significant ad budgets in-platform (search, app, web, social, video).
  • •Strong knowledge of attribution, analytics, experimentation, conversion optimization, and incrementality measurement.
  • •Proven ability to run campaigns end-to-end independently, from strategy and setup through bidding, budgets, analysis, and optimization.
  • •Strong analytical and business judgment to make confident budget and investment decisions using performance data.
  • •Native-level Japanese and business-level English; deep understanding of Japanese consumers and local media/platform behavior.
Experience:Growth marketingDigital advertisingPerformance marketing
Skills:Analytical thinkingExperimentation mindsetBusiness judgmentSelf-starterClear communication
Languages:JapaneseEnglish
Tech Stack:MetaGoogleYouTubeTikTokXApple Search Ads

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor