Manager, Performance Marketing Specialist, Digital Marketing (Kuala Lumpur, MY)

Allianz
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Communication","Collaboration","Problem-solving","Analytical","Project management"]

Plan, execute, and continuously improve data-driven performance marketing campaigns to grow customer acquisition, lead generation, and sales conversion. Own SEM, Paid Social, Display, Email, and Affiliate channel strategies; optimize budgets and KPIs (ROI, ROAS, CAC, conversion); and use analytics, dashboards, and reporting to drive actionable insights. Lead CRO, A/B testing, and customer journey improvements while leveraging AI and marketing automation, coordinating with stakeholders, agencies, and vendors.

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FursaFursa
Allianz
Allianz
1 day ago

Manager, Performance Marketing Specialist, Digital Marketing (Kuala Lumpur, MY)

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Last checked: 19 hours agoStatus: Live

Job Summary

Plan, execute, and continuously improve data-driven performance marketing campaigns to grow customer acquisition, lead generation, and sales conversion. Own SEM, Paid Social, Display, Email, and Affiliate channel strategies; optimize budgets and KPIs (ROI, ROAS, CAC, conversion); and use analytics, dashboards, and reporting to drive actionable insights. Lead CRO, A/B testing, and customer journey improvements while leveraging AI and marketing automation, coordinating with stakeholders, agencies, and vendors.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead performance marketing across SEM, Paid Social, Display, Email, and Affiliate channels to improve customer acquisition and conversion.
  • •Manage digital marketing budgets and optimize for ROI, ROAS, CAC, and conversion.
  • •Plan, execute, and optimize integrated digital marketing campaigns.
  • •Analyze campaign performance using dashboards and reporting to provide actionable insights.
  • •Drive CRO through A/B testing and customer journey improvements, leveraging AI and marketing automation while coordinating with stakeholders, agencies, and vendors.

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
  • •3–5 years of experience in Performance Marketing or Digital Marketing.
  • •Strong knowledge of Google Ads, Meta Ads, GA4, and digital analytics.
  • •Experience with SEO/SEM, Paid Media, Marketing Automation, and CRO.
  • •Strong analytical skills plus project and stakeholder management skills.
Experience:3-5 years
Education:Bachelor's
Skills:CommunicationCollaborationProblem-solvingAnalyticalProject management
Tech Stack:SEMGoogle AdsMeta AdsGA4Digital analyticsSEOPaid MediaMarketing automationCROA/B testingDashboardsReportingAIChatGPTCopilot

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn