Lifecycle Strategy Manager - UAE Nationals Only

Etihad Aviation Group
Abu Dhabi
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 7+ yearsEducation: bachelorsSkills: ["Analytical mindset","Stakeholder management","Cross-functional collaboration","Autonomous working","Leadership"]

Lead the development and execution of Etihad’s CRM lifecycle strategy across acquisition, retention, and travel communications. Ensure lifecycle initiatives are customer-centric, data-led, and aligned to commercial, loyalty, and brand objectives. Own lifecycle planning, prioritization, and roadmaps; measure performance across the full funnel and lifetime value; and drive experimentation with Data and Analytics teams. Provide strategic leadership to CRM Managers and coordinate effectively with Loyalty, Technology, Marketing, and Commercial stakeholders.

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FursaFursa
Etihad Aviation Group
Etihad Aviation Group
1 day ago

Lifecycle Strategy Manager - UAE Nationals Only

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Job Summary

Lead the development and execution of Etihad’s CRM lifecycle strategy across acquisition, retention, and travel communications. Ensure lifecycle initiatives are customer-centric, data-led, and aligned to commercial, loyalty, and brand objectives. Own lifecycle planning, prioritization, and roadmaps; measure performance across the full funnel and lifetime value; and drive experimentation with Data and Analytics teams. Provide strategic leadership to CRM Managers and coordinate effectively with Loyalty, Technology, Marketing, and Commercial stakeholders.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Design and implement the overarching CRM lifecycle strategy across Acquisition, Retention, and Travel Communications.
  • •Lead lifecycle planning, prioritisation, and roadmap alignment, translating business priorities into CRM execution frameworks.
  • •Oversee lifecycle performance measurement and reporting across acquisition, retention, engagement, churn, and customer lifetime value.
  • •Drive data-led decision-making and experimentation with Data and Analytics teams to apply insights and test-and-learn practices.
  • •Provide strategic leadership to CRM Managers and ensure alignment with Marketing, Digital, Loyalty, and Technology stakeholders.

Key Requirements

  • •7 years of experience in CRM, lifecycle marketing, or customer engagement roles within complex consumer businesses.
  • •Proven experience leading lifecycle/CRM strategies across multiple customer stages.
  • •Strong commercial and analytical mindset, using data to drive strategy and performance decisions.
  • •Experience managing and developing high-performing teams and working cross-functionally at senior levels.
  • •Familiarity with CRM platforms and lifecycle measurement, including customer engagement metrics (e.g., Adobe Campaign Manager, Salesforce, Braze).
Experience:7+ yearsCRMLifecycle marketingCustomer engagement
Education:Bachelor's
Skills:Analytical mindsetStakeholder managementCross-functional collaborationAutonomous workingLeadership
Languages:English (UK)
Tech Stack:Adobe Campaign ManagerSalesforceBraze

Eligibility

Nationality:UAE National

Company Brief

Etihad Aviation Group
Etihad Aviation Group (Etihad Airways) is the national airline of the UAE, operating passenger and cargo services worldwide from Abu Dhabi and providing aviation-related services across hospitality, maintenance and cargo sectors.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Government Funded
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2003
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