Thumbtack

7 months ago

Group Manager, Growth Marketing - Paid Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Own Thumbtack’s performance media portfolio across TV, CTV, online video, audio, and emerging channels. Set the long-term investment vision, budget strategy, and OKRs, then drive execution through test-and-learn roadmaps. Advance ROI via AI-driven automation, predictive bidding, and advanced data integrations, while building measurement frameworks (MMM, incrementality, portfolio modeling) to prove impact and guide executives. Lead and develop senior media talent.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own portfolio strategy and budget allocation across TV, CTV, online video, audio, and emerging channels.
•Drive execution of the media roadmap by defining and tracking OKRs, test-and-learn agendas, and performance goals.
•Define and evolve best practices with Finance and Data Science to forecast, scenario plan, and model ROI tied to contribution.
•Lead automation and infrastructure innovation at scale, including adoption of AI-driven tools such as dynamic creative optimization and predictive bidding.
•Manage and develop a high-performing team of channel managers, and communicate performance insights and forward-looking strategies in QBRs and leadership forums.

Pay and Benefits

Salary: USD 166,600 - 253,000 annually

Key Requirements

•Significant experience leading large-scale performance and multi-channel media portfolios.
•Proven success owning multimillion-dollar budgets with accountability for efficiency, contribution, and ROI forecasting.
•Deep expertise in automation, infrastructure, and AI-driven optimization, plus advanced measurement frameworks such as MMM, incrementality, and portfolio modeling.
•Strong strategic and analytical skills to translate complex data into clear business insights and long-term direction.
•Executive presence and communication skills to influence senior leaders and drive cross-functional alignment, plus demonstrated ability to build, lead, and develop senior talent.

Skills:Executive influenceStrategic thinkingAnalytical thinkingCross-functional alignmentTalent development

Tech Stack:AIAutomationDynamic creative optimizationPredictive biddingAdvanced data integrationsMeasurement frameworksMMMIncrementalityPortfolio modeling

Company Brief

Thumbtack

Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn

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Thumbtack

7 months ago

Group Manager, Growth Marketing - Paid Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own portfolio strategy and budget allocation across TV, CTV, online video, audio, and emerging channels.
•Drive execution of the media roadmap by defining and tracking OKRs, test-and-learn agendas, and performance goals.
•Define and evolve best practices with Finance and Data Science to forecast, scenario plan, and model ROI tied to contribution.
•Lead automation and infrastructure innovation at scale, including adoption of AI-driven tools such as dynamic creative optimization and predictive bidding.
•Manage and develop a high-performing team of channel managers, and communicate performance insights and forward-looking strategies in QBRs and leadership forums.

Pay and Benefits

Salary: USD 166,600 - 253,000 annually

Key Requirements

•Significant experience leading large-scale performance and multi-channel media portfolios.
•Proven success owning multimillion-dollar budgets with accountability for efficiency, contribution, and ROI forecasting.
•Deep expertise in automation, infrastructure, and AI-driven optimization, plus advanced measurement frameworks such as MMM, incrementality, and portfolio modeling.
•Strong strategic and analytical skills to translate complex data into clear business insights and long-term direction.
•Executive presence and communication skills to influence senior leaders and drive cross-functional alignment, plus demonstrated ability to build, lead, and develop senior talent.

Skills:Executive influenceStrategic thinkingAnalytical thinkingCross-functional alignmentTalent development

Tech Stack:AIAutomationDynamic creative optimizationPredictive biddingAdvanced data integrationsMeasurement frameworksMMMIncrementalityPortfolio modeling

Company Brief

Thumbtack

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2008

Website LinkedIn