WPP

1 month ago

SVP, Head of Marketing Performance

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Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Lead the end-to-end product vision, strategy, and roadmap for Marketing Performance within the WPP Open platform, defining how marketing measurement, attribution, and reporting capabilities evolve to optimize campaigns across Paid, Earned, Shared, and Owned media. Build and mentor cross-functional teams to deliver AI-enabled, integrated analytics and actionable insights for agencies and clients.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and champion the end-to-end product vision, strategy, and roadmap for Marketing Performance within WPP Open, ensuring alignment with business goals and client needs.
•Conduct in-depth market research, competitive analysis, and client needs assessment to identify differentiating products.
•Translate business problems into clear product requirements and features, with emphasis on holistic performance measurement.
•Set OKRs and performance metrics for the Marketing Performance portfolio and teams to track adoption and impact.
•Collaborate with cross-functional partners to deliver unified platform vision and successful development and delivery.

Key Requirements

•15+ years of progressive experience in Product Management, with at least 8 years in a senior leadership role (e.g., SVP, VP) managing multiple product teams.
•Lead, inspire, and mentor high-performing, multi-disciplinary teams (Product Managers, Engineers, Data Scientists, UX/UI, Enablement specialists).
•Proven experience in marketing performance measurement, advanced attribution models (MTA, MMM), and analytics, including geo-experimentation and incremental testing.
•Experience owning budgets and commercial accountability for a product portfolio, including pricing strategy, revenue forecasting, and profitability analysis.
•Outstanding communication and stakeholder management, with the ability to influence senior leadership and client teams.

Experience:AdTechMarTechAgencyMarketing

Skills:LeadershipCommunicationStrategic thinkingStakeholder managementTeam building

Languages:English

Tech Stack:MMMMTAAIGeo-experimentation

Company Brief

WPP

Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1971

Website LinkedIn

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WPP