Student Recruitment and Marketing Portfolio Manager - College of Arts and Law - 31720 - Grade 7

University of Birmingham
United Kingdom
Workplace: OnsiteFull timeGBP 36,636 - 46,049 annuallyFunction: Capital Markets, Trading & QuantEducation: bachelorsSkills: ["Stakeholder management","Strategic thinking","Data analysis","Presentation communication","Project management"]

Lead student recruitment and marketing strategy for a designated portfolio of Education programmes in the College of Arts and Law. Own the marketing mix to optimize, grow, and diversify student numbers, manage budgets and campaign activity, and drive attraction and conversion across on-campus, online/digital, and CRM channels. Provide market insight, ensure CMA guideline compliance, commission targeted content, and track KPIs to improve recruitment performance.

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FursaFursa
University of Birmingham
University of Birmingham
1 day ago

Student Recruitment and Marketing Portfolio Manager - College of Arts and Law - 31720 - Grade 7

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Last checked: 44 minutes agoStatus: Live

Job Summary

Lead student recruitment and marketing strategy for a designated portfolio of Education programmes in the College of Arts and Law. Own the marketing mix to optimize, grow, and diversify student numbers, manage budgets and campaign activity, and drive attraction and conversion across on-campus, online/digital, and CRM channels. Provide market insight, ensure CMA guideline compliance, commission targeted content, and track KPIs to improve recruitment performance.
Location: United Kingdom
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Capital Markets, Trading & Quant
Seniority: Manager level

Key Responsibilities

  • •Develop, coordinate, and deliver strategies to optimize student recruitment, meeting targets and cohort diversity goals.
  • •Manage budgets and commission plans/activities to achieve recruitment targets with marketing and student recruitment teams.
  • •Act as the interface between academic areas and recruitment stakeholders, keeping colleagues informed of portfolio and admissions developments.
  • •Provide market insight and strategic recommendations on audiences, products, targets, and pipeline to grow student numbers.
  • •Lead on-campus, online/digital, and CRM attraction and conversion activities, tracking and evaluating impact against KPIs.
Travel: Low travel

Pay and Benefits

Salary: GBP 36,636 - 46,049 annually
Perks:Paid HolidayPension SchemeSick PayDay NurseriesVolunteering Day

Key Requirements

  • •Educated to degree level (or equivalent) with relevant practical experience.
  • •Substantial marketing and/or sales experience in product management, including managing a portfolio in a large complex organisation.
  • •Experience planning, implementing, delivering, and evaluating multi-channel integrated marketing campaigns.
  • •Experience working with and understanding CRM systems.
  • •Strategic thinker able to adapt plans to market conditions, with strong relationship management with senior stakeholders.
Education:Bachelor's
Skills:Stakeholder managementStrategic thinkingData analysisPresentation communicationProject management
Tech Stack:CRMCRM systems

Company Brief

University of Birmingham
A major UK research university offering undergraduate, postgraduate, and doctoral programs across a wide range of disciplines; known for research, teaching excellence, and international partnerships.
Industry: Higher Education
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Government & Public Sector
Funding: Government Funded
Headquarters: Birmingham, United Kingdom
Founded: 1900
WebsiteLinkedIn