Director Care & Clinics Marketing

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London
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Public speaking","Storytelling","Analytical thinking","Writing","Partnership-building"]

Own vertical marketing strategy for Care Homes and Clinics, using customer and partner research to define positioning and propositions. Build and run the marketing pipeline, set campaign priorities, and report weekly on qualified opportunities, conversion, and progress. Use AI to drive smarter analysis, uncover what drives conversion, and support decisions. Partner with Sales to train SDRs and reps, strengthen credibility through industry presence, and translate customer needs into sector requirements with Product Marketing and Product.

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FursaFursa
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17 hours ago

Director Care & Clinics Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own vertical marketing strategy for Care Homes and Clinics, using customer and partner research to define positioning and propositions. Build and run the marketing pipeline, set campaign priorities, and report weekly on qualified opportunities, conversion, and progress. Use AI to drive smarter analysis, uncover what drives conversion, and support decisions. Partner with Sales to train SDRs and reps, strengthen credibility through industry presence, and translate customer needs into sector requirements with Product Marketing and Product.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Understand the market and choose where to focus by interviewing customers and partners, then build a shared segment plan with Sales.
  • •Define the proposition and positioning, turning customer insight into competitive arguments and industry point of view; create customer stories and sales kits with Product Marketing.
  • •Own the marketing pipeline end-to-end: build the model, set campaign priorities, lead execution, and deliver weekly reporting with clear actions.
  • •Use AI to support research, campaign execution, and reporting; investigate conversion drivers and where deals stall, then validate findings with customer and Sales evidence.
  • •Partner with Sales by training reps and SDRs, joining customer conversations, and equipping the team with insight and proof to progress deals.
Travel: High travel

Pay and Benefits

Perks:Paid Leave

Key Requirements

  • •Around ten years of marketing experience, with a strong foundation in industry or product marketing and evidence of building markets and delivering commercial results.
  • •Experience owning a marketing pipeline from planning through execution and reporting, including building models and explaining funnel performance changes.
  • •Ability to speak publicly and deliver compelling industry stories across stage and customer/press conversations.
  • •Experience working with specialist partners and building trusted relationships within Care Homes, Clinics, or a closely related sector.
  • •Track record partnering closely with Sales, including training direct reps and SDRs to sell credibly into segments.
Skills:Public speakingStorytellingAnalytical thinkingWritingPartnership-building
Tech Stack:AI

Company Brief

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Builds an AI-native, fully automated general ledger and finance platform that automates AR, AP, bookkeeping and multinational financial reporting for modern technology companies.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Copenhagen, Denmark
Founded: 2023
WebsiteLinkedIn