Referral & Lifecycle Marketing Lead, Capital One Shopping (Remote-Eligible)

Discover Financial
New York
Workplace: RemoteFull timeUSD 230,400 - 263,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Strategic leadership","Leadership","Decision-making","Problem-solving","Executive communication"]

Own end-to-end referral and lifecycle marketing strategy for Capital One Shopping, driving product-led growth, higher lifetime value, and profitable engagement. Lead P&L/economic ownership and data-driven decisions across customer experiences, targeting, and offer economics. Recruit, hire, and mentor a high-performing growth team while partnering across Product, IT, Sales, Operations, and Finance to deliver measurable results, including credit risk improvements.

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FursaFursa
Discover Financial
Discover Financial
11 hours ago

Referral & Lifecycle Marketing Lead, Capital One Shopping (Remote-Eligible)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own end-to-end referral and lifecycle marketing strategy for Capital One Shopping, driving product-led growth, higher lifetime value, and profitable engagement. Lead P&L/economic ownership and data-driven decisions across customer experiences, targeting, and offer economics. Recruit, hire, and mentor a high-performing growth team while partnering across Product, IT, Sales, Operations, and Finance to deliver measurable results, including credit risk improvements.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the end-to-end referral and lifecycle strategy to increase lifetime value and drive profitable, product-led growth.
  • •Provide P&L and economic ownership, including opportunity sizing and offer economics.
  • •Recruit, hire, mentor, and lead a growth team from the ground up to scale lifecycle efforts.
  • •Develop and implement product and pricing strategies, including product-level data modeling and analytics.
  • •Manage and sequence business delivery across multiple projects/programs and partner with IT, Sales, Operations, and Finance to improve quality, volume, service, and profitability.

Pay and Benefits

Salary: USD 230,400 - 263,000 annually

Key Requirements

  • •Bachelor’s degree.
  • •At least 4 years of experience performing quantitative analysis.
  • •At least 4 years of experience performing qualitative analysis.
  • •At least 2 years of experience performing people management.
  • •At least 2 years of experience performing project management.
Education:Bachelor's
Skills:Strategic leadershipLeadershipDecision-makingProblem-solvingExecutive communication
Tech Stack:AICursorGitHub CopilotAI agents

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn