Senior Growth Product Manager - User Activation

Bybit
Abu Dhabi
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 5+ yearsSkills: ["Cross-cultural communication","Data-driven decision-making","Campaign planning","Cross-functional collaboration","Experimentation mindset"]

Own Bybit’s exchange activation growth by driving MAU and cumulative transactor metrics, defining activation strategies, and iterating consumer-facing features. Plan and operate campaigns (competitions, airdrops, seasonal events), optimize activation conversion and retention using funnel analysis, segmentation, and A/B testing, and coordinate design, engineering, data, and compliance. Stay ahead of trends and competitor activity to uncover actionable growth opportunities within regulated constraints.

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FursaFursa
Bybit
Bybit
2 days ago

Senior Growth Product Manager - User Activation

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Last checked: 10 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own Bybit’s exchange activation growth by driving MAU and cumulative transactor metrics, defining activation strategies, and iterating consumer-facing features. Plan and operate campaigns (competitions, airdrops, seasonal events), optimize activation conversion and retention using funnel analysis, segmentation, and A/B testing, and coordinate design, engineering, data, and compliance. Stay ahead of trends and competitor activity to uncover actionable growth opportunities within regulated constraints.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own exchange activation metrics (MAU/Cumulative Transactors) and execute user activation growth strategies.
  • •Plan and iterate consumer-facing growth features such as task systems, check-ins, rewards stores, and trading incentives.
  • •Plan and operate user campaigns including competitions, airdrops, and seasonal events, with ability to build platforms or frameworks from 0 to 1.
  • •Optimize activation conversion and retention curves using data-driven approaches like funnel analysis, segmentation, and A/B testing.
  • •Coordinate cross-functional delivery across design, engineering, data, and compliance, while monitoring trends and competitors for growth opportunities.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •5+ years in internet product/growth roles, with at least 2 years at a crypto exchange or Web3 platform.
  • •Own activation/retention metrics with proven results such as DAU/MAU growth and retention improvement.
  • •Strong consumer-facing product design skills, including 0-to-1 experience with task systems, gamification, or viral growth features.
  • •Proven track record planning and executing large-scale campaigns.
  • •Experience with licensed/regulated platforms and understanding KYC tiering, geo-restrictions, and compliance trade-offs.
Experience:5+ yearsCrypto exchangeWeb3Internet productGrowth
Skills:Cross-cultural communicationData-driven decision-makingCampaign planningCross-functional collaborationExperimentation mindset
Languages:English
Tech Stack:SQLA/B testingBI toolsFunnel analysisUser segmentation

Company Brief

Bybit
Operates a cryptocurrency exchange and trading platform offering spot, derivatives, copy trading, and related digital asset services for retail and institutional users. The platform focuses on high-liquidity crypto markets, trading tools, and Web3-related products.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Founded: 2018
WebsiteLinkedIn