Manager, Global Brand Marketing Analytics

Crocs Inc.
United States
Workplace: HybridFull timeUSD 115,000 - 125,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Bias for action","Collaboration","Communication","Ownership","Navigating ambiguity"]

Build and own marketing measurement and analytics for the Crocs brand across global and tier 1 markets. Lead brand tracking, activation measurement, and go-to-market analytics that connect marketing investment to brand health and business outcomes. Own a new brand impact tracking portal with third-party partners, deliver dashboards and self-service reporting, and use AI-enabled tools plus modern analytics practices. Partner with regional/channel marketing, demand planning, and consumer insights to guide strategy and optimize spend.

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Crocs Inc.
Crocs Inc.
2 days ago

Manager, Global Brand Marketing Analytics

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Job Summary

Build and own marketing measurement and analytics for the Crocs brand across global and tier 1 markets. Lead brand tracking, activation measurement, and go-to-market analytics that connect marketing investment to brand health and business outcomes. Own a new brand impact tracking portal with third-party partners, deliver dashboards and self-service reporting, and use AI-enabled tools plus modern analytics practices. Partner with regional/channel marketing, demand planning, and consumer insights to guide strategy and optimize spend.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and improve the ecosystem for marketing data insights, including brand efficiency monitoring, activation measurement, and campaign performance analysis.
  • •Lead ongoing brand impact tracking, including setup and management of a portal with 3rd-party partners that connects marketing activities to brand health and business outcomes.
  • •Surface trends, opportunities, and risks using marketing data (e.g., media mix efficiency, campaign ROI, driven benchmarking) and translate findings into recommendations.
  • •Partner with demand planning and corporate consumer insights to embed marketing performance data into enterprise-wide planning and decision-making.
  • •Build dashboards, reporting cadences, and self-service tools to centralize marketing analytics and drive adoption across brand marketing teams.

Pay and Benefits

Salary: USD 115,000 - 125,000 annually
Perks:Health InsuranceDentalVisionLife InsurancePaid Leave401kDisabilityEmployee Assistance

Key Requirements

  • •Bachelor's degree in marketing, business, statistics, data science, or related field (or equivalent relevant experience).
  • •5+ years of experience in marketing analytics, marketing measurement, or marketing insights, preferably in a consumer brand, retail, or footwear environment.
  • •Proficiency with AI-enabled analytics tools and platforms, and visualization tools such as Tableau or Power BI.
  • •Deep experience with brand tracking, media measurement, campaign analytics, and test-and-learn frameworks (A/B testing, incremental studies, marketing mix modeling).
  • •Experience leading 3rd-party research and analytics vendors, ensuring strong methodologies and timely delivery of actionable outputs.
Experience:5+ yearsConsumer brandRetailFootwear
Education:Bachelor's
Skills:Bias for actionCollaborationCommunicationOwnershipNavigating ambiguity
Tech Stack:TableauPower BIGenerative AIMachine learningAI-powered dashboardsA/B testingMarketing mix modelingMedia mix efficiency

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Crosliteâ„¢ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn