Product Marketing Manager

Canary Technologies
Singapore
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Writing","Data-driven decision-making","Cross-functional collaboration","Storytelling"]

Own product areas and end-to-end go-to-market initiatives, translating complex capabilities into clear narratives for SMB, mid-market, and enterprise buyers. Build sales-facing assets across the funnel, craft compelling storytelling for decks and webinars, and track competitive positioning. Use data to measure performance and optimize marketing and product adoption, partnering closely with Sales, Product, Marketing, and Customer Support to drive conversions.

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Canary Technologies
Canary Technologies
1 day ago

Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own product areas and end-to-end go-to-market initiatives, translating complex capabilities into clear narratives for SMB, mid-market, and enterprise buyers. Build sales-facing assets across the funnel, craft compelling storytelling for decks and webinars, and track competitive positioning. Use data to measure performance and optimize marketing and product adoption, partnering closely with Sales, Product, Marketing, and Customer Support to drive conversions.
Location: Singapore
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and maintain product-level messaging and positioning for SMB, mid-market, and enterprise personas
  • •Build sales and marketing assets that communicate value and differentiation across the marketing funnel
  • •Craft engaging storytelling assets including sales decks, webinars, and presentations in collaboration with marketers
  • •Maintain competitive and market intelligence for the product areas and identify where the company wins and loses
  • •Use data to measure go-to-market and campaign success, report key metrics, and recommend optimization insights

Pay and Benefits

Perks:Paid LeaveLearning BudgetTravel AllowanceAnnual Bonus

Key Requirements

  • •+5 years of product marketing experience in a B2B SaaS environment
  • •Translate complex product capabilities into messaging and positioning for different buyer personas and audiences
  • •Strong communicator with strong writing and visual storytelling skills to simplify complex topics
  • •Comfort working with data to measure impact and derive actionable insights for optimization
  • •Experience bringing new products to market and building ship-ready external assets with a high quality bar
Experience:B2B SaaS
Skills:CommunicationWritingData-driven decision-makingCross-functional collaborationStorytelling

Company Brief

Canary Technologies
Provides cloud-connected environmental monitoring and analytics for commercial properties, combining IoT sensors and a SaaS platform to track HVAC performance, energy use, and indoor air quality for predictive maintenance and operational efficiency.
Industry: Facility Management
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