Senior Field Marketing Specialist

Gomotive
Austin, Nashville
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Organizational skills","Communication skills","Project management","Attention to detail","Analytical thinking"]

Execute high-impact field marketing programs across priority Eastern regions to drive pipeline, support revenue goals, and strengthen engagement with prospects and customers. Own end-to-end regional event execution—trade shows, hosted experiences, webinars, and sponsorships—while partnering with East sales leaders and cross-functional teams. Manage logistics, localization, sales enablement, performance tracking, and budget/invoice workflows to improve operating consistency and scalable playbooks.

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FursaFursa
Gomotive
Gomotive
1 month ago

Senior Field Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Execute high-impact field marketing programs across priority Eastern regions to drive pipeline, support revenue goals, and strengthen engagement with prospects and customers. Own end-to-end regional event execution—trade shows, hosted experiences, webinars, and sponsorships—while partnering with East sales leaders and cross-functional teams. Manage logistics, localization, sales enablement, performance tracking, and budget/invoice workflows to improve operating consistency and scalable playbooks.
Location: Austin, Nashville
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan and execute field marketing programs that drive awareness, engagement, pipeline creation, and opportunity acceleration.
  • •Execute regional events (trade shows, hosted experiences, webinars, sponsorships) aligned to regional priorities.
  • •Coordinate stakeholders across Field Marketing, East Sales, Demand Generation, Product Marketing, and Customer Marketing to ensure execution excellence.
  • •Manage event logistics including timelines, vendors, registration, attendee communications, on-site coordination, and follow-up.
  • •Track performance metrics (registrations, attendance, engagement, meetings, pipeline influence) and support budgets, invoices, and vendor management.

Key Requirements

  • •4+ years of B2B marketing or field/event marketing experience, including campaign execution or go-to-market program support.
  • •Strong experience planning and executing events and customer-facing initiatives in fast-paced environments.
  • •Experience supporting regional sales teams and managing multiple workstreams against deadlines.
  • •Ability to work cross-functionally with Sales and Marketing to deliver aligned programs.
  • •Bachelor’s degree required (or equivalent experience).
Experience:4+ yearsB2BSaaS
Education:Bachelor's
Skills:Organizational skillsCommunication skillsProject managementAttention to detailAnalytical thinking

Company Brief

Gomotive
Provides a cloud-based fleet safety and compliance platform with digital driver logs, vehicle inspection checklists, workflows, and reporting tools to help transportation and delivery fleets improve safety and meet regulatory requirements.
Industry: Supply Chain Technology
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