Senior Manager, Culture Marketing Seeding

Adidas
Los Angeles
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Strategic planning","Stakeholder management","Data-driven decision making","Attention to detail"]

Lead the development and execution of Culture Marketing seeding strategy, partnering with the Director to drive product planning, inventory governance, allocation frameworks, and performance measurement. Own forecasting, budgeting, spend tracking, and seasonal gifting plans while aligning stakeholders across Global Brands, Communications, product marketing, market teams, agencies, and vendors. Build and develop the Seeding team to strengthen operational discipline and maximize product investment impact.

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FursaFursa
Adidas
Adidas
1 day ago

Senior Manager, Culture Marketing Seeding

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead the development and execution of Culture Marketing seeding strategy, partnering with the Director to drive product planning, inventory governance, allocation frameworks, and performance measurement. Own forecasting, budgeting, spend tracking, and seasonal gifting plans while aligning stakeholders across Global Brands, Communications, product marketing, market teams, agencies, and vendors. Build and develop the Seeding team to strengthen operational discipline and maximize product investment impact.
Location: Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute Culture Marketing seeding strategy aligned with brand priorities, cultural relevance, and consumer impact.
  • •Establish seeding frameworks, allocation principles, and prioritization models to maximize product investment and support talent and partner relationships.
  • •Own end-to-end forecasting, allocation, inventory management, and product lifecycle oversight across seeding initiatives.
  • •Drive accurate inventory tracking, reconciliation, reporting, and continuous improvement of seeding processes and tools.
  • •Manage seeding budgets, spend tracking, vendor/agency partners, and create analytics and reporting frameworks for performance, operational efficiency, and investment visibility.

Pay and Benefits

Perks:Health InsuranceDentalVision401kEducation AssistancePaid ParentalPaid HolidaysEmployee Discounts

Key Requirements

  • •Strong knowledge of the sports industry with a demonstrated passion for fashion, streetwear, and relevant cultural trends.
  • •Strong strategic planning and prioritization skills to balance long-term objectives and immediate business needs.
  • •Strong understanding of inventory management, product allocation, and operational planning.
  • •Ability to influence senior stakeholders and build alignment across a complex matrix organization.
  • •Strong financial acumen, including budgeting, forecasting, spend management, and vendor oversight.
Experience:Sports industry
Skills:LeadershipStrategic planningStakeholder managementData-driven decision makingAttention to detail

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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